Wendy joined TAP in 2017 and has already consulted with two dynamic clients. Most recently, Wendy consulted with a woman-owned, upscale textile company. She helped define marketing and finance strategies to position the company for growth. Wendy also worked with the owner to identify and prioritize key challenges that needed to be addressed to optimize sales and operations.
With over 20 years of experience in B2B marketing in the media and entertainment industry, Wendy has extensive experience working with some of the television and cable industry's most well known and respected brands and leaders. Wendy’s marketing expertise includes developing marketing and promotional plans, tactical marketing campaigns and brand awareness through social media initiatives.
In her words:
“I would like to continue to bring my experience and skills to entrepreneurs that have created really exciting products or services. Working with TAP clients has been quite rewarding as it reminded me of my full potential as a marketer. It has been rewarding to learn about other industries.”
More about Wendy:
Wendy is passionate about fitness & wellness. This passion has turned into an important part of her life, and she always makes time to stay active, whether it is a great workout at the gym or a walk in the great outdoors!
Stacy has been a TAP consultant since 2016 and has worked with a number of diverse clients. Most recently, Stacy assisted the owner of an Ethiopian restaurant with financial projections for her existing business, as well as a new storefront she plans to open later in the year. With TAP’s help the client was able to make an informed decision on the viability of her new business. Stacy has also worked with clients to develop creative marketing and revenue generation strategies, and has created detailed action plans to help businesses achieve their goals.
Stacy, a successful entrepreneur in her own right, has an extensive background in coaching and advising entrepreneurs, start-ups, and established business owners. She consults with them on strategic planning, finance, marketing, operations and other aspects of their businesses. Stacy has advised several Fortune 500 and emerging biotechnology companies. The entrepreneurs she coaches are involved in industries including business services, education, health and social services, and retail.
In her words:
“I’ve enjoyed finding a like-minded community of women, dedicated to supporting established business owners and entrepreneurs, especially women and minorities. I hope to learn more about a variety of businesses as I work with TAP, to expand my understanding of how to best help more of them achieve growth.”
More about Stacy:
Stacy is a film buff. She loves to attend the Sundance Film Festival every year. Stacy also enjoys tennis, biking, hiking and reading. She loves listening to podcasts.
Rachel joined TAP in 2016. She has worked with clients to develop and prioritize their marketing strategies. Rachel has found it fulfilling to help clients implement changes that positively impact their businesses and she has really enjoyed working with local businesses that are engaged, motivated and open to suggestions.
With a background in business and management, Rachel had a successful career marketing consumer products with a focus on brand management. She has extensive expertise in the consumer foods industry and in general management roles.
In her words:
“I really love the interaction with the other TAP consultants. I am always impressed and energized by the caliber of the consultants.”
More about Rachel: When Rachel isn't busy with her TAP work, she enjoys playing tennis, taking long walks, and trying to make crowd pleasing meals for her family.
Since joining TAP in 2016, Loree’s engagements have been professionally fulfilling for her. She has had the opportunity to see her work make a direct and positive impact on the growth of local small businesses. Both clients Loree has worked with were at critical junctures in their business life cycle where TAP’s expertise was invaluable to help propel them forward. Loree has worked with clients to help them develop competitive strategies to succeed in both brick and mortar stores, and the online marketplace. Through TAP Loree hopes to keep honing and updating her skills.
Loree has a wealth of experience in the consumer packaged goods industry, managing multiple projects, launching new products and leading cross-functional teams. She has also worked in the food & beverage sector and the cosmetics industry.
In her words:
“It’s been a great experience to be part of the TAP community. Working with extremely talented women who are in a similar stage and who offer a depth of knowledge from their respective fields. Additionally, the clients we have worked with have been inspirational, focused and driven.”
More about Loree:
When she’s not busy with her TAP work or raising her children, Loree has enjoyed leading committees at her children’s schools. In her free time, Loree enjoys cooking, reading and spinning. She has recently discovered a new love of podcasts.
Since joining TAP in 2016, Kristina has helped several local businesses in the restaurant industry. She especially enjoys working with clients to help them optimize their social media outreach.
Marketing & Communications
In her words:
“I am a marketing specialist and I love working with businesses and entrepreneurs. This is their blood, their passion, and being able to help them improve their marketing and communication is truly rewarding for me.”
More about Kristina:
Kristina has an extensive background working in the banking industry, with a focus on marketing and communications. Originally from Denmark, Kristina moved to the area over two years ago. Kristina enjoys the balance she experiences working with TAP - to utilize her background and skills while maintaining time for her family. Kristina feels her experience helping small businesses with TAP will be instrumental as she embarks on launching her own small business.
Amy joined TAP in 2016. As a TAP consultant, she has played a pivotal role in the recent successful launch of the farmer's market in Scarsdale Village. Amy has done extensive work on our Scarsdale 2020 project - an initiative to help local property owners and merchants come together to help revitalize Scarsdale Village. Amy’s work with both new and long-time retailers in Scarsdale has been well-received, including the creation of a New Merchant Handbook and the utilization of empty storefronts as pop-up shops.
“I’ve truly enjoyed working with an incredible group of women who inspire me to bring my experience and knowledge out of dormancy, and put it towards good causes. I've really enjoyed helping to promote the Farmers Market and other new businesses in town.” - Amy Nadasdi.
Amy has an extensive background in architecture, design and real estate. She also has experience in change management, leading organizations through changes to both their culture and business models, as well as their physical environment.
In her spare time Amy loves to play tennis and she is an avid fan of the sport. When she can find time Amy also enjoys painting.
Dalya joined TAP in 2016. She is actively involved in TAP's Scarsdale 2020 project, which has run focus groups and conducted research to identify the trends and demographics of Scarsdale restaurant patrons and shoppers. This project has helped village property owners and merchants understand the needs of today's consumers, and has helped to identify potential tenants.
“I've had the chance to work closely with amazing women on the 2020 project, learning from them all the time, while enjoying their company. I also find it very satisfying working with local merchants and owners in an effort to improve Scarsdale Village.” - Dalya Khan
Dalya has an extensive legal background in commercial law. She also worked on a New York City task force against organized crime. Locally, she's been actively involved in the community, working with Scarsdale PTAs and other charitable organizations.
A little known fact about Dalya - she is a pianist and recently played in her first concert in almost three decades at Hoff Barthelson Music School.
Claudia joined TAP in 2016 and has already worked with several local businesses. Through TAP Claudia enjoys keeping her skills updated, opportunities for public speaking, and working with like minded people who share the common goal of helping small businesses succeed.
“Each client has their own personal and business struggles, being able to understand them and serve as a sounding board for their ideas, strengths, weaknesses and fears is very important to me. They own their weaknesses, and they want to do something about them, being part of that is very energizing.” - Claudia Uribe.
Claudia has an extensive background that includes pharmaceuticals, education and the banking sector. When she’s not busy with her work at TAP, or her family, Claudia loves practicing yoga & playing tennis!
About this blog
This blog features our accomplished consultants who volunteer their expertise to advise local small businesses. This blog also features some of our client engagements.