The Acceleration Project
  • WHO WE ARE
    • ABOUT US >
      • MISSION & HISTORY
      • DIVERSITY, EQUITY & INCLUSION
      • YEAR IN REVIEW >
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
        • AWARDS & RECOGNITION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT NEWS
      • CONSULTANT CALENDAR
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
  • WHAT WE DO
    • OVERVIEW
    • Our Clients
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • APPLY TO BE A CLIENT
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP PROJECT
  • NEWS & EVENTS
    • 2023 SPRING FOR SMALL BUSINESS BENEFIT
    • MEDIA
    • NEWSLETTERS
  • APPLY
    • APPLY TO BE A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR PRO BONO TEAM >
      • CONSULTANT TESTIMONIALS
  • DONATE
  • CONTACT US

The Dog Institute of Williamsburg engages The Acceleration Project to improve profitability

5/10/2021

0 Comments

 
Picture
Meet Elizabeth Reddin, Founder & Director of The Dog Institute of Williamsburg
As a longtime Williamsburg resident, Elizabeth has deep community ties and over 15 years of experience helping new parents of puppies and dogs. After securing her certification through the Dog Training Internship Academy (DTIA), she launched The Dog Institute of Williamsburg in 2018. Along with teaching pet parents how to raise well-behaved pups through positive reinforcement, The Dog Institute provides opportunities for dogs and puppies to socialize through drop-off “play and train” programs.
 
What Were Elizabeth’s Key Challenges?
Due to pandemic restrictions, Elizabeth moved from site-based training to offering private virtual lessons. As she planned to transition to a blended model in a post-COVID environment, she felt uncertain about the financial impact of changing her offerings. She also needed help adding eCommerce capabilities and increasing her overall profitability.
 
How Did TAP Help?
TAP consultants Tasha Kewalramani and Alison Schlesinger compiled financial information to gain a better understanding of the business, both pre and post-COVID. They analyzed Elizabeth’s pricing compared to her competition and uncovered opportunities to reduce costs like rent and other supplies. The consultants also reviewed The Dog Institute website and mapped out an enhanced site structure to incorporate eCommerce capabilities. Elizabeth received an action plan complete with supporting tools and detailed next steps.
 
Where is She Now?
Elizabeth is more knowledgeable about her financial position and understands how to make business decisions with the bottom line in mind. Most notably, TAP used data Elizabeth had collected from competitors to guide her pricing strategy, allowing her to be more in line with the marketplace and maintain her client base. Armed with a fully developed eCommerce plan and refined hiring strategy, Elizabeth is excited to start selling products on her website, hire a new employee and implement some of Tasha and Alison’s other recommendations. She now feels better equipped to advance her business.

0 Comments

    About this blog

    This blog features some of our client engagements.

    Archives

    April 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2019
    May 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018

    Categories

    All
    Meet TAP Clients
    Meet The TAP Team


    Become a Consultant

    Become a Client

About Us | Donate | Terms of Use​ | Privacy Policy | Contact Us
© 2022 The Acceleration Project, Inc.  All Rights Reserved.
  • WHO WE ARE
    • ABOUT US >
      • MISSION & HISTORY
      • DIVERSITY, EQUITY & INCLUSION
      • YEAR IN REVIEW >
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
        • AWARDS & RECOGNITION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT NEWS
      • CONSULTANT CALENDAR
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
  • WHAT WE DO
    • OVERVIEW
    • Our Clients
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • APPLY TO BE A CLIENT
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP PROJECT
  • NEWS & EVENTS
    • 2023 SPRING FOR SMALL BUSINESS BENEFIT
    • MEDIA
    • NEWSLETTERS
  • APPLY
    • APPLY TO BE A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR PRO BONO TEAM >
      • CONSULTANT TESTIMONIALS
  • DONATE
  • CONTACT US