Meet Gessie, Owner of A&T Ironworks
Gessie Tassone was determined to revitalize the family steel and fabrication business after her husband passed away in 2018. A&T Ironworks, established in 1974, is located in an impressive 17,000 square foot facility in New Rochelle, NY. Gessie took over as president and now runs daily operations with her daughter Theresa. She is deeply passionate about the industry, the quality of her products, and growing the business and was recently recognized at both the state and national levels for her efforts, strong leadership and impressive achievements.
Why did Gessie need TAP?
Gessie partnered with TAP to improve cash flow management, streamline her operations and expand her business. She also needed help prioritizing time spent on soliciting sales. TAP stepped right in.
How did TAP help?
TAP consultants Angela Pearson and Tracy Grey focused on helping Gessie increase productivity by developing a time log to pinpoint inefficiencies. They helped her set growth targets by segment and identified sales and marketing opportunities to achieve them. The consultants encouraged a more proactive sales approach that would qualify potential customers and thus save staff time writing new quotes. This included a more efficient “contact us” format that would help determine priorities and size of estimates. With the help of another TAP consultant, Amy Lai, they created a cash flow template so Gessie could ensure she had funds to meet daily business needs in an industry where working capital is tight.
Where are they now?
With TAP’s assistance and Gessie’s resilience, A&T has already begun to regain its position in the industry. They hired four new employees and are landing more high-end jobs within target segments. Gessie credits TAP with “helping us to take a step back and focus on the overall picture of the company. By doing this, we could increase sales, better manage our cash flow, and improve our website.” A&T is now more organized and efficient and thus able to bid on more projects. As a result, A&T has already been able to increase clients by 20%, and sales are up 30%.
About this blog
This blog features some of our client engagements.