Born in Venezuela and raised in Colombia, Yolfer Carvajal was inspired by his aunt’s traditional cooking. Wanting to pursue his dream of becoming a chef, he attended French-Jewish culinary school, resulting in a cooking style that was an eclectic fusion of his Venezuelan heritage and French inspiration. With the help of his brother Donny leading marketing and logistics, and sister Dahyanna commanding the finances, Yolfer opened Pabade Wholesale Bakery in 2016 and expanded to a cafe in East Harlem in 2019. He refers to his products as “global pastries baked in el barrio”.
How did Covid impact Pabade?
When Covid forced businesses to shut down earlier this year, the food industry was particularly hard hit. Pabade lost all of its foot traffic, and wholesale orders for their products disappeared.
How did TAP help?
TAP consultants Amy Lai, a CFA with financial expertise, and Sabrina Silva, a marketing and sales executive with knowledge of the food services industry, quickly helped Dahyanna prepare for a conversation with the landlord about deferring lease payments and encouraged her to access additional government support for small businesses. They suggested offering a lunch menu, and researched several food delivery services so that Pabade’s delicious products were accessible to those not able to come into the store. TAP helped the siblings review all of the new safety requirements for reopening and provided options for cleaning common areas. The consultants also showed them ways to manage expenses going forward.
Where are they now?
Pabade is back open for business and looking towards the future. Their delivery business is growing, and they are working on bolder long term marketing strategies. The help that TAP has given them and other small businesses during the Covid pandemic expands beyond strategy and analysis. They’ve offered encouragement and direction when small business owners feel overwhelmed and helpless. With TAP’s assistance, Yolfer, Donny and Dahyanna have regained the confidence to move forward and rebuild their business to be successful now and in the post-Covid world.
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