Zebra Strategies Works with TAP to Scale its Business

Meet Denene Rodney, Founder of Zebra Strategies

Denene Rodney founded Zebra Strategies in 2001 to fill a gap in the market research industry. Zebra examines marginalized and underserved communities, presenting its findings to Fortune 500 companies, non profits, and government agencies. Denene and her team aim to capture nuances that traditional market research often overlooks. 

​Why Did Denene Need TAP?
With a recent surge in sales, Denene turned to TAP for help scaling her business. 

How Did Tap Help?
TAP’s Devon Briger, Elyse Kane and Amber Yusuf reviewed Zebra’s project allocation process and interviewed key employees to better understand operations. They built a new workflow plan to improve efficiency and reviewed Denene’s daily schedule to offer ways to reallocate responsibilities. Knowing Zebra would need additional workers to meet increased demand, the consultants updated job descriptions and suggested resources to improve access to a skilled and flexible workforce. They also presented strategies to increase brand awareness and analyzed financial reports so they could make realistic recommendations regarding scaling the business.

Where is She Now?
TAP gave Denene the tools to expand Zebra’s reach without sacrificing the quality of its services. Denene took steps to tie bonuses of senior staff members to sales which has had a positive effect on revenue. She is utilizing an intern to assist with financial reporting and looking for a new vendor to help manage the database. Denene is implementing software for time management tracking and is working on organizational structure and task allocation. Denene stated, “There are a lot of advisory programs out there, but TAP’s one on one, customized approach is really unique.” She is confident she has the tools she needs to scale her business.

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