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NATALIA ALARCON
Director of Service Delivery

Natalia’s professional experience includes roles as a Financial Analyst at Panamco Indega, Coca-Cola’s bottler in Colombia, a Crisis Management and Communications Advisor at Weber Shandwick, a CO-Director of the NY Chapter of Conexión Colombia and Public Relations Manager for Palmfund Management, a Private Equity Firm that mainly invests in Latin America. She was also a strategic consultant for Arthur D Little where she focused on advising clients in Media and Consumer Goods.
For the past 8 years, Natalia has been an entrepreneur, leading strategy, finance and customer relations at her own renovation and interior design business, which makes her well poised to understand the needs of small businesses. 
Natalia has contributed to, and led, many community organizations. She has served as President of the Colegio Nueva Granada Parent’s Council, where she provided support to the administration on issues related to school development and improvement.  She also served as Director of the Tennis and Aquatic Sports committees of a Country Club in Colombia. 
Natalia received her BA, Summa Cum Lauda, in Business Administration from Universidad de los Andes and a Masters in International Affairs from Columbia University.  She is perfectly fluent in English and French and a native Spanish Speaker.




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  • ABOUT
    • MISSION & HISTORY
    • MANAGEMENT TEAM
    • Leadership Boards
    • CONSULTANTS
  • SMALL BUSINESSES
    • Our Clients
    • APPLY TO BE A CLIENT
  • PARTNERS
    • WHY PARTNER WITH TAP
  • NEWS & EVENTS
    • 2023 SPRING FOR SMALL BUSINESS BENEFIT
    • MEDIA
    • 2022 Year in Review
  • DONATE