Building Stronger Communities Through Small Business Support

Small businesses power local economies. They create jobs, strengthen communities, and drive innovation. At The Acceleration Project (TAP), we believe that when entrepreneurs are equipped with the right tools, their impact multiplies.

TAP provides expert consulting at no cost to small business owners. From financial planning to operational strategy, our customized guidance helps businesses overcome challenges and scale sustainably.

2025 Small Business Owner of the Year Originally from Peru, Jeniffer Salas began flipping homes in 2017 and discovered a passion for construction. In 2019, she and her partner, Marlon Mora, launched MJ Renovation Group in Orlando. As the business grew, Jeniffer faced the dual pressure of leading operations and providing for her family and team.
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She joined TAP’s Deep Dive program seeking clarity, confidence, and a pathway to expand into commercial renovation. With guidance from TAP consultants, she streamlined operations, improved financial oversight, and reworked pricing models for long-term growth.

TAP worked with Jeniffer and Marlon to:
-Create a pricing calculator and cost-tracking system to improve bid accuracy and profitability
-Guide the business to incorporate industry-standard profit margins into bids to cover costs and support long-term viability
-Hire a bookkeeper and strengthen team infrastructure
-Refine their service mix to focus on higher margin commercial work

“One of our biggest weaknesses was understanding our finances. TAP helped me see clearly who my clients are, who I should target, and what each project truly costs. For the first time I understand my profitability. That insight has changed everything. I can now reduce costs and make informed decisions with confidence. There are no more grey areas. Everything is black and white.”Jeniffer Salas, Co-Owner, MJ Renovation Group
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• Revenue increased 85%  in one year
• Contractor capacity tripled with a team of 11+
• Business mix shifted to 70% commercial
• Profit margins rose by 20% to 30%

MJ Renovation Group is now bidding on larger contracts and earning recognition across Orlando’s Hispanic and women-owned business networks. Jeniffer is committed to mentoring other Latina entrepreneurs and sharing the lessons she gained through TAP.

TAP delivers high-impact, personalized support to small business owners at no cost. Apply now for a free one-on-one consultation and take your business to the next level.