Bare Air-Free

Company description
Bittylab offers an alternative to the traditional baby bottle which, through an innovative product design, reduces acid reflux in infants.

Challenge
The owner wanted to simplify her message and clearly communicate it to the customer in all marketing communications and product packaging. Additionally, she wanted to better leverage social media to drive sales online.
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Solution
The TAP team created a messaging strategy to better explain key product benefits and clarify product use.  They also tested Facebook strategies and recommended best practices based on results. In addition, they helped the owner improve her inventory management process.