Genny Mack created a holistic wellness and coaching business in 2021, offering services in nutrition (plant-based), fitness, mindset, and corporate wellness. Her business is a testament to her personal health journey and aims to encourage people to take care of their health.

About The Owner

Genny worked as an accountant in the corporate world for 12 years before deciding to pursue a career aligned with her values. She has Lupus, an autoimmune condition that led her to explore a more holistic approach to well-being based on diet, exercise, and supplements.

Client Quotes

"Your guidance really opened my eyes to new financial opportunities, especially in corporate wellness. Because of what I've learned from you, I felt confident enough to go to a city networking event today and start talking to agencies about what I can offer. It's exciting to think about all the new doors that might open because of this. Really appreciate how you've pushed me to explore these paths and use my strengths in new ways. Looking forward to what comes next!"

Consultant Quote

"Great client. Very engaged. Partner was very smart and considerate during meetings."

Partner Quote/Information

• Partner: TD Foundation

TAP Team

• Consultants: Amy Zarin, Cynthia Graham

• DSD: Carolina Zambrano

Business Challenge

Genny experienced initial growth but was hospitalized last year and had to be out for a few months. She's seeking alternatives to grow her business and make an impact while honoring her health needs.

What Did TAP Do?

TAP helped Genny focus and prioritize her numerous ideas for product offerings. They suggested building a solid foundation and a scalable digital resource, as well as developing a comprehensive marketing plan to reach her goals, rather than pursuing capital-intensive products like beverages.

TAP Deliverables/Tools

• Developed a new Brand Statement, changing from "Lupus warrior who gives health advice" to "holistic wellness expert who is thriving with lupus"

• Conducted a SWOT analysis

• Reviewed initial Marketing Plan

Where Are They Now? Business Results

TAP's guidance helped Genny explore new financial opportunities, particularly in corporate wellness. She gained confidence to network and discuss her offerings with potential clients, opening up new possibilities for her business.