Small business owners in the mental health field face unique challenges from unclear marketing to rising operating costs. TAP helped one therapist in Atlanta overcome those barriers, boosting client acquisition and confidence through strategic, high-impact consulting.

In just a few months, TAP helped Shakeia Brodie, founder of Arise Renewed Counseling LLC, increase new monthly clients by 60%, raise her website conversion rate by 21%, and save $100 per month by subleasing her office space.

Shakeia is a Licensed Mental Health Counselor (LMHC, LPC) based in Atlanta, Georgia. Originally from Fayetteville, North Carolina, she launched Arise Renewed Counseling  in 2021 to address mental health needs she saw go unmet in her community. A mother of two and the primary earner for her family, she is deeply driven by both personal experience and a desire for professional independence.

As a solo practitioner, Shakeia faced a unique set of challenges common to many independent therapy practices, including:

• Unclear client targeting and difficulty increasing enrollment

• Limited capacity to manage financial records and cover high overhead costs

• An underperforming website and minimal digital presence

• Uncertainty around what to outsource and how to prioritize marketing efforts

TAP consultants focused on highly tailored, achievable solutions:

• Website Redesign: Clarified language, improved layout, and strengthened calls to action on Arise Renewed Counseling’s site

• SEO and Brand Positioning: Refined her messaging to align with how potential clients search for services

• Operational Efficiency: Recommended subleasing office space to reduce fixed costs

• Client Targeting: Helped define her ideal client persona and adjust offerings accordingly

• 60% increase in monthly client intake (2.5 to 4 clients per month from January to April 2025)

• 21% increase in website conversion rate (24% to 29 % year over year)

• $100 per month in rent savings from office sublease

• 3.1% projected revenue increase in 2025 

​“TAP helped me view my business from a different perspective to identify my true brand. The most useful was the website feedback/analysis. Since modifying my website I find that each week I find something small to change that improves it based on feedback from my consultants. My work with TAP led to a complete change to my website” – Shakeia Brodie.

As a solo practitioner, Shakeia faces the unique challenge of balancing her role as a therapist with the demands of running a business. TAP’s support helped her thrive in both roles by offering clarity, confidence, and meaningful growth.

“My TAP consultants were amazing. They both went above and beyond to help me make my business a success.” - Shakeia Brodie.

Shakeia continues to evolve Arise Renewed Counseling. She is currently managing without an assistant and searching for someone who can also take over billing. Despite broader industry slowdowns, she is staying focused and future-oriented with a stronger foundation thanks to TAP.