OLIVIA ROSE CONFECTIONS

• Chef Saidah Farrell transformed a career setback in 2010 into an opportunity, pursuing the culinary arts and founding Olivia Rose Confections in 2013

• Gained momentum with the Marshmallow of the Month Club, reaching 400+ subscribers in its first year

• Expanded product lines to include Joy Craft Cocoa, sold at Meijer Fairfax, and KneadED, a cooperative bakery and café

• Balances entrepreneurship with teaching and mentoring 20 aspiring entrepreneurs while inspiring the next generation of makers

CHALLENGES

• High website traffic with low conversion rates

• Personal credit debt from business expenses

• Limited corporate sales and unclear marketing strategy

TAP SOLUTION

• Provided real, targeted guidance on website strategy and financial planning through the Key Bank Business Growth Accelerator program in Cleveland’s Buckeye neighborhood

• Improved website design and storytelling, boosting conversion rates outside the holiday season

• Actionable advice on creditor outreach and a plan to pay off personal credit debt by 2026

IMPACT OF TAP:

• Improved conversion rates with stronger website storytelling

• Built a corporate gifting page that sparked early B2B cocoa sales in Q2

• Clearer financial strategy with a path to eliminate personal credit debt by 2026

“At the heart of The Acceleration Project are leaders, entrepreneurs, and mentors who genuinely want to see entrepreneurs succeed. If you put the work in your output will exceed your input.”

- Chef Farrell