MARKETING
Your unique value proposition and brand statement are the cornerstone of your marketing strategy and TAP can work with you to formulate or refine them. Our experts can develop a plan to target the “right” customers and determine where marketing efforts should be directed so that you can cost effectively grow your business.
SOME EXAMPLES OF WHAT WE DO
Want to understand how your pricing and products measure up vs. your competitors? TAP's Competitive Quadrant Tool will compare your pricing and value proposition with competitors in your space. With this information, you can better highlight key differentiators and adjust price and offerings accordingly.
Are you effectively targeting potential consumers on social media? TAP will grant you access to their Social Media Toolkit, providing you ways to generate brand awareness and attract new customers. They will share best practices to create campaigns on Facebook, Instagram and other platforms.
Do you have a relevant and distinct brand statement which enables you to stand out from the crowd? TAP's Brand Strategy Worksheet will help you formulate your message and clarify what makes your business unique. This will guide you in creating a compelling and consistent marketing strategy for your business and help ensure it is reflected across your business.
Do you know how to retain your most valuable customers and market to new customer segments? TAP's Customer Segmentation Grid will outline demographics, behaviors and preferences to help determine appropriate channels and marketing efforts, which may include loyalty programs, referral programs and targeted social media programs.
Struggling to generate revenue in off peak hours? TAP will brainstorm ways to monetize unused space, as well as market and price new services. Tools our team may leverage include TAP Focus Group, Customer Segmentation Grid and a Competitive Audit.
Is your website an effective sales tool? Our TAP consultants will work with you to ensure your website highlights your quality services, demonstrates your expertise, builds credibility and captures the demand of those in need of your service.
Producing too many SKU’s and need help identifying ideal product mix? TAP consultants will show that every revenue dollar is not the same. Utilizing the COGS Worksheet and SKU Productivity Tracker, they will recommend exiting lower margin products in order to optimize profitability.
Do you need impactful sales materials to win new business? TAP consultants will use the Brand Strategy Worksheet to formulate your message and clarify what makes your business unique. They will help develop a powerful Pitch deck that highlights your expertise, connects with prospective clients and creates demand for your services.
Are you optimizing social media to land new clients? TAP will grant you access to their Social Media Toolkit, providing you ways to generate brand awareness, demonstrate expertise and capture the trust of those in need of your service. They will share best practices to create relevant content and increase search optimization.
Services available in Spanish. Servicios en Español.