Arise Renewed Counseling: Building Private Practice Growth

• Shakeia, a licensed therapist in Atlanta, has run her private practice Arise Renewed Counseling since 2021 and relies on it as her sole source of income.

• After witnessing mental health struggles in her family and a lack of resources, Shakeia set out to improve access to care. Her path was also shaped by entrepreneurial roots, including an uncle with a private practice.

• 2025 YTD revenue is $44,117 (down 3.5% from 2024)

• As a mother of two middle school–aged children, she’s working to grow her practice while supporting her family.

The Challenge: Navigating Financial Overhead and Scaling a Client Base

• Limited, unclear client base and need to boost enrollment

• Difficulty managing financial records and covering $1,400/month rent

• Weak website performance and social media presence

• Uncertainty around what to outsource and how to prioritize marketing

How TAP Delivered Core Brand Positioning and SEO Insights

• Reviewed and restructured website for improved clarity, tone, and CTAs

• Delivered SEO insights and brand positioning

• Recommended subleasing to reduce rent (her largest fixed expense)

• Helped her better understand her core client base and refine services

The Results: A 60% Surge in New Clients and Higher Conversion Rates

• 60% Increase in Monthly New Clients: From an average of 2.5 to 4 clients per month (2024 vs. 2025 YTD)

• 21% Boost in Conversion Rate: Website form submissions converting to bookings rose from 24% to 29% (Jan–Apr), despite a 5% dip in site traffic

• 3.1% Revenue Growth: Projected 2025 revenue of $90,000

• Lower Costs: Saving $100/month by subletting office space

• Stronger Brand Presence: Enhanced messaging and professionalism

• Clearer Direction: Increased confidence and business focus