Deadline: February 18th at 5:00PM ET!

Businesses must be located in New York City or Westchester County.

What You’ll Experience

Join a cohort of business owners to get personalized educational resources for your business. Throughout the 8-month program, you'll receive virtual, customized small group and 1:1 coaching with expert consultants, scheduled at your convenience! You'll walk away with a game plan and strategic tools to help grow your business on your terms and unique financial reality.

Program Timeline

For each module, you'll sign up for a small group coaching session and join up to 4 small business owners and one consultant to learn about the module topic. Afterwards, you'll be eligible to attend 1:1 customized coaching and peer groups to delve further into your unique business needs. Sessions are available on a first-come, first-serve basis.

$10K prize pool available for top participants.

Apply Now

1 Kickoff Webinars

Choose one session of the Intro to TAP & FinHealth® pillar framework that works best for you. Sessions are being held on:

February 5th | 11:00-11:45 ET
February 12th | 12:00-12:45 ET
February 19th | 12:00-12:45 ET

2 Module 1: Spend

Learn how to spend responsibly and pay bills.

3 Module 2: Save

Learn how to build savings for future goals.

4 Module 3: Borrow

Learn how to manage debt and credit wisely.

5 Module 4: Plan

Learn how to protect your assets and plan ahead.

5 Finalist Impact Story & Awards

Participants who successfully complete all 4 coaching modules will qualify for finalist considerations. Finalists will deliver impact stories on their business and improvements on personal and business financial resilience. Exceptional engagement will be rewarded to those finalists from a $10,000 prize fund.

Recognized for Excellence

TAP’s work has been widely recognized by leading media outlets and industry experts. Our ongoing commitment to empowering small businesses has earned us numerous accolades and partnerships.

See Our Awards & Media Features

Recognized for Transparency & Empowerment

We’re proud to align with leading organizations that champion transparency, accountability, and sustainable small business growth.

Financial Health Coaching Program

This FREE pilot program provides hands-on support to help small business owners in New York City and Westchester County get an edge on their finances. Built around the FinHealth Score® framework — Spend, Save, Borrow, Plan — the program helps entrepreneurs build stronger financial habits, improve long-term stability, and grow their businesses with confidence.