The EDGE Difference
Most programs address only business finances. EDGE treats personal and business as one connected system — because for small business owners, they are.
Join a cohort of business owners to get ongoing, relationship-based support from expert consultants. Over 8 months, you'll receive customized small group coaching, optional 1:1s, and peer networking sessions, all to help you implement better financial habits and strategies to grow your business.
Plus, there's a $10,000 Prize Fund!
Complete all four modules to qualify. Top participants receive cash awards of $250 - $1,000, recognizing high engagement, growth, and financial health improvements.
The EDGE Impact
$22M+
Total Small Business Revenues supported by EDGE
98%
of Participants who said they "feel more financially prepared" after completing EDGE coaching
200+
Business Owners in EDGE across NYC and Westchester County
"I would recommend EDGE because of the practical business insights it provides. My most valuable takeaway was understanding scalable growth strategies.”
Gustavo Collins, Founder & CEO of Harbar Global Corp. & BeeU!
“EDGE taught me how to better define and refine my business strategy, particularly in the areas of branding, marketing, and long-term growth planning.”
Magali Mercado, Founder and Owner, Bowniqueness Chic
“EDGE provides access to resources, guidance, and support that might otherwise feel out of reach. It is an excellent opportunity for small business owners to strengthen and grow their businesses.”
Patricia Semmler, Founder and Owner of PEM studio
“EDGE has been an invaluable tool for organizing my finances. I've also recognized the importance of paying myself, which is something I've started doing, all thanks to the program.”
Lorena Mardones, Founder and Owner of Jade Garden Design
“What sets EDGE apart is its ability to make conversations around finances feel personal, approachable, and empowering. Founders can engage honestly, learn openly, and grow with confidence.”
Adrienne Michel, Founder and Chief Innovation Officer of SafeStops Global, Inc.
“EDGE provides extremely essential resources so that business owners can learn new ways to grow, be efficient and effectively showcase their business to the public.”
Rachel Santiago, Founder and Owner of Ricos de Rosalina
5
September 2026 - October 2026
Finalist Impact Story & Awards
Participants who successfully complete all 4 coaching modules will qualify for finalist considerations. Finalists will deliver impact stories on their business and improvements on personal and business financial resilience. Exceptional engagement will be rewarded to those finalists from a $10,000 prize fund.
4
August 2026 - September 2026
Module 4: Plan
Protect what you’ve built and plan ahead.
You’ll put in place the insurance, legal structures, and forward-looking financial plan that keep your business and family secure.
3
June 2026 - July 2026
Module 3: Borrow
Make informed, confident decisions about financing.
You’ll improve credit literacy, distinguish legitimate business capital from predatory lending, and build the credit profile that unlocks affordable financing when you need it.
2
April 2026 - May 2026
Module 2: Save
Build and optimize savings and reserves. This session will cover why and how to:
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Separate savings from spending
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Build a personal emergency fund
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Build business cash reserves
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Set aside money for taxes (quarterly deadlines, how much to reserve)
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Grow revenue to create margin for saving
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Save for retirement (IRA, SEP-IRA, and Solo 401(k) options for self-employed owners)
If you've already completed your Spend coaching, we invite you to click the link below to book your next Small Group Coaching session focused on the Save module.
For current participants only. You will be prompted to complete your Module 1 Milestone checklist prior to signing up for Module 2 coaching.
Additionally, Virtual Peer Networking opportunities will fall on the following dates:
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May 12th, 3-4pm Westchester
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May 14th, 1-2pm NYC
1
February 2026 - April 2026
Module 1: Spend
Build clarity around cash flow and spending decisions - the foundation that makes everything else in EDGE possible.
You’ll separate business and personal finances, see where money actually goes, and build habits that make cash flow more predictable. After you apply above, you’ll receive access to a recording covering Module 1 content so you can get started right away.
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Recognized for Transparency & Empowerment
We’re proud to align with leading organizations that champion transparency, accountability, and sustainable small business growth.
Free Coaching | Supported by the Citi Foundation
Financial Health Coaching Program
This pilot program provides hands-on support at no-cost to help small business owners in New York City and Westchester County get an edge on their finances. Built around the Financial Health Network's FinHealth Score® framework — Spend, Save, Borrow, Plan — the program helps entrepreneurs build stronger financial habits on both the business and personal side, improve their long-term stability, and grow their businesses with confidence.
