During this time of the year, we are reminded that generosity is more than a contribution. It is a catalyst. It is the moment when belief becomes action and action becomes impact. At TAP, we see every day how one investment in a small business owner reaches far beyond a single moment. It strengthens families, supports communities, and creates pathways for future generations.

The Social Return on Impact

TAP delivers an SROI of 10 to 1. For every dollar invested in our work, $10 of economic impact is created. This metric has been independently verified by The Bridgespan Group and reflects the power of high-quality guidance in the hands of entrepreneurs who have the talent, drive, and determination to grow but often lack access to the expertise that helps them move forward with confidence.

Small businesses are the backbone of our economy. Yet too many face obstacles alone. They are managing operations, meeting payroll, building products, and supporting their communities, often without someone to walk beside them. TAP fills that gap by offering customized consulting, clear plans, and honest feedback that help business owners make informed decisions and pursue growth with clarity. This is why donor support offers one of the strongest returns in the sector. It creates stability, economic mobility, and real change for people who are working hard to create better futures.

Partnership Highlights

The partnership with the Apollo Opportunity Foundation shows what is possible when a funder invests not just in programs but in innovation and capacity building. As mentioned in the Apollo Opportunity Foundation’s  2024 Highlights report, through Apollo’s support, TAP expanded access to AI tools, strengthened internal systems, and equipped both entrepreneurs and consultants with future-focused skills. This partnership is a powerful example of how strategic investment leads to measurable impact.

Expanding Access to AI Tools

Apollo helped us in the initial work that supported TAP’s first “Beginner’s Guide to AI for Small Businesses” in a June 2025 webinar, a pilot that reached 37 entrepreneurs through our partnership with RDF and the Arizona Hispanic Chamber of Commerce. In that session, 27 small business owners joined a group webinar, and 14 received 1:1 guidance. Business owners learned essential AI concepts, leading tools, prompt development, use cases, and safety and privacy considerations.

In addition to these virtual sessions, TAP expanded its AI education efforts through an in-person workshop delivered in partnership with the White Plains BID. On October 21, two TAP consultants led a hands-on session for 24 Westchester small business owners, along with representatives from the BID and event sponsors TD Bank and Orange Bank and Trust. Participants received an overview of widely used free AI chatbots and learned the fundamentals of crafting effective prompts, a skill that helps business owners generate clearer and more reliable results.

The demand for this knowledge inspired TAP to scale the work. On November 20, TAP hosted a third AI session that reached 110 participants with a resoundingly positive 100% satisfaction rate. The audience included past clients, as well as small business owners associated with several Chambers of Commerce in the Northeast, WBEC Greater NY, and other community organizations. The strong response showed how deeply entrepreneurs and partner networks are seeking accessible, trustworthy guidance on emerging technology.

Building on this momentum, TAP continued to meet the growing demand for practical AI education by delivering another high engagement session on December 4 for the Upper Manhattan Business Support Center, through our partnership with the NYC Department of Small Business Services. The webinar drew 67 participants, one of the largest virtual sessions for TAP. It earned a 100 percent satisfaction rating, with participants emphasizing the clarity and immediate usefulness of the material.

Strengthening Internal Systems

Apollo’s investment also supported critical internal improvements, including TAP’s ability to segment our donor base for more effective, targeted communications.  These enhancements improved fundraising performance and deepened donor engagement, ultimately enabling TAP to sustain and scale services for under-resourced entrepreneurs with greater efficiency and clarity.

A Partnership that Multiplies Impact

The Apollo Opportunity Foundation partnership demonstrates the ripple effect of a strategic investment. It strengthened TAP’s internal capacity, expanded our reach, and equipped hundreds of entrepreneurs with cutting-edge tools that support long-term economic mobility. Most importantly, it showed how belief in small business owners can lead to meaningful and lasting change.

You Can Be the Catalyst

When you give to TAP you are not funding a transaction. You are fueling transformation. You are helping business owners gain the confidence, clarity, and support they need to grow and succeed. You are investing in work that returns tenfold for families and communities.

Your gift becomes hours of consulting, real solutions, and the encouragement that keeps entrepreneurs moving forward. Your generosity today becomes stability tomorrow and an opportunity for years to come.

Be the Catalyst. Give today. Click here to donate to TAP’s Annual Appeal.