Forward Collective Group is a consulting firm based in Conyers, Georgia, specializing in business transformation, learning design, and executive coaching. Founder Kalyn Romaine grew up in Detroit attending premier magnet schools while navigating a home shaped by instability and hardship. That experience planted a deep determination to build a career defined by purpose and prosperity.
In 2016, tired of stiff, dry workplace culture, Kalyn left her government job in HR in NYC to start a business helping people and organizations work in a more human way, becoming the first entrepreneur in her family. After gaining momentum in 2020 and building a strong funnel from 2021 to 2023, Kalyn began focusing on growth, international business development, and product strategy.
Challenges
By 2025, revenue was concentrated in B2B and B2G channels, with limited direct-to-consumer sales and stagnant growth.
The business needed stronger visibility, clearer positioning, and targeted messaging.
Social media content needed a stronger strategy to drive engagement and conversion.
TikTok content needed faster hooks, pacing, and platform-fit fomats.
TAP Solution
Helped refine the strategy to expand D2C revenue while maintaining B2B and B2G opportunities.
Guided Kalyn in defining a clearer audience, niche, and brand position.
Introduced content tools, including stronger hooks, benchmark analysis, and better video formats.
Helped shift from frequent posting to higher-quality content designed to drive engagement
Impact of TAP:
Shifted revenue mix from approximately 90% B2B and B2G to a more diversified model from September 2025 through May 2026, with sales now balanced across B2G, B2B, and D2C at approximately 33% each.
Generated $8,000 in sales in three months from posts created after completing the TAP program.
100% of sales from January through May 2026 came through social media channels, including Instagram, LinkedIn, and TikTok.
Increased conversion rates and improved engagement through more intentional, higher-quality content that drove stronger views, direct messages, and audience interaction.
"Ideas can come from anywhere, but you need structure to implement them. TAP gave me the methods, systems, tools, and support to move forward. My whole life, I have been advising and supporting others. With TAP, I finally had someone advising me. As a solo entrepreneur, I needed that support system.”
- Kalyn Romaine, Owner and Founder
Forward Collective Group
Forward Collective Group founder Kalyn Romaine diversified her consulting firm's revenue mix and sharpened her brand positioning through TAP, generating $8,000 in sales within three months of completing the program and driving 100% of sales through social media channels by May 2026.
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