ARISE PHYSICAL THERAPY

Arise Physical Therapy is a White Plains, NY-based physical therapy practice offering one-on-one, hands-on care designed to improve outcomes through personalized treatment and modern technology.

Founded by Justin Vaidyan, Arise Physical Therapy was built to fill a gap in the local market for high-quality, individualized care. After losing his job during COVID in 2020, Justin decided to launch his own practice full-time in January 2021. With a background in physical therapy and a clear vision for a more personalized model, he set out to create a clinic where patients could receive focused attention, stronger continuity of care, and access to newer treatment approaches.

CHALLENGES

• Needed stronger financial projections, cost tracking, and marketing support after opening his office

• Limited visibility into growth readiness, profitability, and long term planning

• Early stage operations needed more structure and tools to support informed decision making

• As a solo founder, Justin was managing every aspect of the business and needed guidance to grow strategically

TAP SOLUTION

• Engaged with TAP through a Capsule 2 to 1 in February 2022, followed by a TAP Bootcamp in July 2022, focused on strengthening the financial and marketing foundations of the business

• Delivered customized income statement and growth capacity models to support clearer planning and decision making

• Created Excel and Google Sheet based financial projection tools that helped Justin evaluate growth opportunities with greater confidence

• Supported the development of a quarterly marketing plan and provided practical guidance on how to execute it

• Helped Justin build the systems, structure, and clarity needed to manage the business more strategically

IMPACT OF TAP

• Increased client volume from 27 to 44 clients over 3 months, reflecting 75% growth

• Improved profitability and increased pricing from $150 to $175 per session in the early stages of growth

• Hired a marketing and administrative team member and began building toward additional staffing

• Implemented QuickBooks for financial management and Keep for lead tracking, automations, and employee notifications

• Planned targeted digital advertising through Google and Facebook

• Grew from a solo founder in 2022 to a team of 3 full time and 3 part time staff members by 2025

• Increased rates from $175 to $250 per hour

• Expanded monthly sales from approximately $27,000 to $30,000 in 2022 to approximately $65,000 to $70,000 in 2025, while maintaining profitability

• Continues to track monthly cash flow, use TAP’s financial and budgeting tools, implement quarterly marketing plans, invest in digital marketing, host seminars, and expand services including shockwave therap