When COVID-19 hit in 2020, small business owners across the country faced an unprecedented crisis — shuttered storefronts, lost revenue, and a maze of emergency relief programs they had little help navigating.
TAP responded immediately.
In this Cheddar TV interview, TAP CEO Jane Veron explains how TAP pivoted its entire service delivery model virtually almost overnight — scaling up its consultant team, bringing in CPAs and financial experts to guide business owners through PPP loans, and launching an Emergency Services program that ultimately supported more than 6,000 businesses nationwide.
Watch Jane explain why TAP's model — pairing under-resourced small business owners with skilled volunteer consultants — proved especially powerful during the pandemic, when the need for free, expert guidance was greatest.
TAP's COVID-19 Response by the Numbers
6,000+ businesses supported through TAP's Emergency Services program
Delivered PPP loan guidance to hundreds of business owners
Moved all service delivery online in days
Expanded consultant team while other organizations were pulling back
Supported small business owners across the country during the most challenging economic moment in recent history
TAP's response to COVID-19 demonstrated what the organization does every day — channel expert talent where it is needed most, at no cost to the business owner.
Cheddar TV: How TAP is Helping Small Business During COVD-19
Watch TAP CEO Jane Veron on Cheddar TV explaining how TAP pivoted overnight during COVID-19 to deliver free emergency consulting and PPP loan guidance to thousands of small business owners.
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