The Winsome Apothecary is a holistic wellness brand specializing in handcrafted products. Inspired by founder Courtney Wiggins’s Nana, who nurtured her family with homegrown herbs and handmade remedies, the brand carries forward a legacy of natural healing.

About the Owner

Courtney Wiggins founded Winsome Apothecary after leaving her job during the pandemic and started to make natural scrubs in her kitchen as a source of income. Recognizing a niche for handcrafted skincare, she turned her passion for natural remedies into a thriving business.

Client Quotes

“I was able to see how to work my social media presence better and make the appropriate improvement for my website. As a result of their suggestions, I was able to secure extra help from a friend, who is able to dedicate time to help with Winsome's IG presence."

"Jillian and Suzy were simply phenomenal - and I mean that from the bottom of my heart. They listened, they supported, they offered their sage advice. I always looked forward to our meetings and left looking forward to the next. They were so personable and easy to talk to. I like those ladies a lot and I'm so thankful for them."

Consultant Quote

“I very much enjoyed working with Jillian and also the founder Courtney”

Partner Quote/Information

• Partner: TD Foundation

TAP Team

• Consultants: Suzy Haber Wakefield, Jillian Pohly

• DSD: Carolina Zambrano

Business Challenge

The Winsome Apothecary faced inconsistencies between its in-person and online presence. The brand lacked key digital marketing efforts such as social outreach and newsletters, which limited its ability to engage a broader audience. Additionally, the business needed support in developing marketing materials to attract wholesale clients and collaboration opportunities.

What Did TAP Do?

TAP provided guidance on creating a seamless brand presence across both in-person and digital platforms. They helped the founder redesign the brand’s line sheet and product marketing one-pager to improve outreach to wholesale clients and potential partners.

TAP Deliverables/Tools

• Brand alignment strategy between in-person and digital presence

• Redesign of line sheet and product marketing one-pager

• Wholesale client outreach recommendations

• Collaboration-building strategies

Where Are They Now? Business Results

Courtney is actively implementing TAP’s recommendations by working on strengthening the brand’s digital presence and leveraging the newly designed marketing materials to secure wholesale clients and collaborations.