It’s hot in New York. And hot means ice cream season! To celebrate National Ice Cream Day** we’re featuring Penny Lick Ice Cream in Hastings-on-Hudson, NY. Today, owner Ellen Sledge is getting ready to open a second shop in Mamaroneck, NY, and she says TAP played a role in her success. 

“TAP gave me a framework to think about my business,” says Ellen. “[TAP] is one reason I still stand here.” Ellen says she learned to have a “dashboard mentality” that enables her to look at “indicators of success everyday.”  

Penny Lick’s custard-based ice cream is peanut, tree-nut and sesame free. Customers can actually watch the ice cream being made.  In addition to retail locations, customers can find Penny Lick at farmers markets, or hire a mobile pushcart for a party.

In the fall of 2019, Ellen reached out to TAP looking for guidance on how to increase sales, expand operations and get a better grasp on inventory and costs. TAP consultants Nurit Praeger, Carolina Zambrano and Amber Yusuf spent time at Ellen’s Hastings store and extensively reviewed her business. Nurit, Carolina and Amber worked with Ellen on a series of projects:

• Analyzing expenses and sales

• ​Creating an inventory management system

• Reviewing offerings and set product priorities and new wholesale pricing

• Generating target client lists and reviewed sales materials 

Ellen is excited about opening her second location. We, too, are proud. Congratulations on your success, Ellen! We can't wait to see lines out the door at your new shop.

**Be sure to read our blog about Ice Cream Social, an additional National Ice Cream Day story.

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