About Pabade Bakery

• Family-Owned Business: Founded in 2016 by siblings Yolfer, Donny, and Dahyanna Carvajal.

• Culinary Fusion: Combines French pastry techniques with Venezuelan flavors.

• Growth Journey: Started as a wholesale bakery and expanded into a café in East Harlem in 2019, distributed to over 35 bakeries across New York City.

• Commitment to Quality: Known for fresh, high-quality baked goods.

Before TAP: The Challenges

Limited Growth & Infrastructure Issues

• Started as a wholesale bakery in 2016, expanded to a café in 2019.

• Operated from a shared kitchen with limited production hours.

• Struggled to find and fund a dedicated kitchen space.

Pandemic Disruptions

• Loss of foot traffic and wholesale orders due to COVID-19.

• Uncertain sales and cash flow issues.

• High operational expenses made sustainability difficult.

Financial & Operational Hurdles

• Lacked financial guidance on rent negotiations and cost management.

• Faced challenges in hiring and retaining employees.

• Struggled to expand distribution beyond NYC.

Marketing & Brand Visibility

• No clear strategy for growing brand awareness.

• Needed stronger wholesale client relationships.

• No formal digital marketing plan in place.

How TAP Helped

TAP Deep Dive (May–August 2020)

Strategic Growth & Financial Stability

• TAP helped Pabade secure financial relief through lease negotiation and funding options.

• Developed a cash flow management strategy to maintain long-term profitability.

• Opened a new kitchen in Union City, NJ, increasing production capacity.

New Revenue Channels

• Launched a lunch menu to diversify sales.

• Expanded delivery service options to reach new customers.

• Built a structured plan to grow wholesale partnerships beyond NYC.

Marketing & Brand Positioning

• TAP consultants conducted a SWOT analysis to refine Pabade’s brand identity.

• Recommended branded packaging and signage at wholesale locations.

• Developed a newsletter and digital marketing strategy to engage customers.

Operational Efficiency & Employee Support

• Implemented new safety measures for COVID reopening.

• Strengthened hiring and employee retention strategies.

• Optimized logistics and production to meet increasing demand.

After TAP

The Result: A Resilient & Growing Business

• Revenue increased from $420K (2020) to $1M projected in 2023.

• Expanded distribution from 4-5 retailers to 35+ bakeries across NYC.

• Secured funding from multiple sources, including NY Opportunity Fund ($100K).

• Gained confidence to move forward with bolder marketing and long-term expansion plans.

TAP’s strategic guidance empowered Pabade Bakery to not just survive the pandemic—but emerge stronger, more structured, and positioned for long-term success.

Client Quotes

"Before TAP, we were constantly putting out fires—struggling with cash flow, unsure how to negotiate with our landlord, and overwhelmed by operational costs. TAP gave us a clear strategy, financial guidance, and the confidence to move forward."

— Dahyanna Carvajal (Co-Owner & Business Lead)

"We knew we had a great product, but we didn’t know how to scale our business efficiently. TAP helped us streamline operations, optimize our kitchen space, and find new revenue channels. We’re no longer just surviving—we’re growing."

— Yolfer Carvajal (Head Chef & Founder)

Consultant Quotes

"One of the biggest hurdles for Pabade was financial sustainability. We worked closely with them to analyze cash flow, negotiate lease terms, and develop a long-term strategy to keep their business resilient and profitable."

— Amy Lai (TAP Consultant, Finance Expert)

"Pabade had an incredible product, but they needed a stronger brand presence. We guided them in leveraging digital marketing, implementing better wholesale branding, and structuring their customer outreach efforts. Seeing their confidence grow was incredibly rewarding."

— Sabrina Silva (TAP Consultant, Marketing & Sales Executive)