Solo Scoop Creamery: Scaling a Premium Brand with TAP

• Solo Scoop Creamery blends handcrafted artisanal ice cream with global flavors, made in small batches in Brooklyn, NY

• Launched in 2020 when COVID pushed Dennine Dyer to pivot from fashion consulting, weaving her love of travel and creativity into a business of her own

• Rooted in family heritage and her uncle’s passion for ice cream, she built the brand with the support of a close-knit network, blending creativity, culture, and tradition

  
  

Overcoming Inconsistent Leads and Fragmented Brand Positioning

• Heavy reliance on low-margin weekly pop-ups ($8 a scoop) that were resource intensive and unsustainable

• Lack of costing model to understand event expenses or determine break-even points

• Website traffic resulted mainly in one-off shipping orders, not high-quality leads

• Brand lacked cohesive positioning to reach premium clients

How TAP Reframed Offerings into High-Value Cultural Experiences

• Built a detailed costing model to evaluate profitability and guide strategic decisions

• Developed a branding and marketing toolkit, including “passport” proposals for immersive brand activations

• Redesigned website and social media to emphasize brand experience and visual impact

• Reframed offerings into premium cultural experiences with tailored pitch decks for organizations and events

Results: Securing High-Profile Contracts and Doubling Revenue

• As a result of revamped marketing collateral, secured high-profile activations within three months, including a Christian Louboutin-inspired fragrance launch with 18 custom flavors and media coverage

• Pivoted to a new business model focused on high-ticket contracts with organizations such as the Ford Foundation

• Earned invitations to major conferences, including CultureCon, enhancing visibility and brand credibility

• On track to double 2024 revenue in 2025

“My TAP consultants were thought partners who refined my vision and showed me how much visual impact matters — people really do eat with their eyes. Once my website and materials matched the quality of my flavors, the right clients started coming to me.”

-Dennine Dyer