The Most Underrated Business Strategy? Asking for Help.

By Jane Veron

There is no shame in asking for help. No one does great, important things on their own. I say it to our The Acceleration Project (TAP) clients constantly. So when I read psychologist Angela Duckworth's recent New York Times guest essay, my immediate reaction was: this is what I say over and over. Duckworth spent years studying high performers across fields and landed on the same thing: the habit they all share is that they ask for help. Not reluctantly, not as a last resort. Proactively. Readily. Without shame.

In my latest Substack article, I make the case for why asking for help is not a weakness. It is the strategy that separates founders who break through from those who stay stuck. I share the story of a TAP client who shifted her revenue mix from 90% business and government clients to an even three-way split, and generated $8,000 in new sales in just three months after completing TAP's Deep Dive program. Her results were real. But what stayed with me most was what she said: that for the first time, someone was advising her.

The data backs up what we see every day at TAP. And the post gets personal, too. I draw on my own experience to explain why surrounding great ideas with the right support is not a shortcut. It is the work.

Read the full post on Substack.