PACKAGED FOODS
Packaged food manufacturers need to monitor trends in the market. This includes convenience, sustainable packaging, wellness and new ingredients. TAP helps you think strategically about your brand to reflect current trends as well as your unique value proposition. We help you analyze costs and profitability, and optimize your operations.
Stylish Spoon
For an example of our work in this industry, click on the image above.
SOME EXAMPLES OF WHAT WE DO
Want to understand how your pricing and products measure up vs your competitors? TAP's Competitive Quadrant Tool will compare your pricing and value proposition with competitors in your space. With this information, you can better highlight key differentiators and adjust price and offerings accordingly.
Producing too many SKU’s and need help identifying ideal product mix? TAP consultants explain how every dollar of revenue is not the same. Utilizing the COGS Worksheet and SKU Productivity Tracker, they will recommend exiting lower margin products in order to optimize profitability.
Cash tied up in inventory? TAP consultants can use their suite of inventory tools to help you understand the cost of holding inventory, chart inventory turnover, and formulate ways to sell excess inventory so that you can improve your cash position.
Trying to compare current and prospective vendors? TAP consultants will leverage their Vendor Analysis Tool to analyze and rank each partnership, and ultimately determine which vendors best meet your needs.
Do you have a relevant and distinct brand statement which enables you to stand out from the crowd? TAP's Brand Strategy Worksheet will help you formulate your message and clarify what makes your business unique. TAP consultants will then guide you in creating a compelling and consistent marketing strategy and help ensure it is reflected across your business.
Ready to grow and want to see if you can have distributors or brokers sell your products? TAP consultants can help you understand what margins you need to be able to support these middle men and still make money.
Need a deeper understanding of your cash flow? TAP consultants will use their proprietary Cash Flow Tool to understand the timing of your cash inflows and outflows and to determine if your business is generating sufficient funds to service daily operations, cover expenses, and fund future growth. Our consultants will work with you to identify potential expense reduction opportunities and additional sources of income.
Are you effectively using social media to target potential consumers? TAP will grant you access to their Social Media Toolkit, to help you generate brand awareness and attract new customers. They will also provide you with best practices and key metrics for Facebook, Instagram and other platforms.
Do you have a gap between when you receive sales and when you have to pay your vendors? TAP consultants can help you analyze the timing of your cash inflows and outflows and then work with you to adjust them to improve your cash flow.
Do you want to launch an e-commerce site but aren’t sure where to start? TAP consultants will utilize various tools in their E-Commerce Suite to help you compare platforms and analyze which one best meets your unique needs. They may also follow up with an evaluation to ensure your website is functional and user friendly.
Services available in Spanish. Servicios en Español.