Running a service business requires establishing trust and credibility, cultivating strong relationships with your clientele, navigating a competitive marketplace and offering services that are impactful to your bottom line. Our consultants will analyze your client base, assess the profitability of your offerings and help you develop marketing initiatives to achieve the results you are looking for.
SOME EXAMPLES OF WHAT WE DO
Want to understand how your pricing and services measure up vs. your competitors? TAP's Competitive Quadrant Tool will compare your pricing and value proposition with competitors. With this information, you can better highlight key differentiators and adjust price and offerings accordingly.
Do you need impactful sales materials to win new business? TAP consultants will use the Brand Strategy Worksheet to formulate your message and clarify what makes your business unique. They will help develop a powerful pitch deck that highlights your expertise, connects with prospective clients and creates demand for your services.
Are you struggling with time management? Do you know how many hours you are allocating to different aspects of your business? TAP consultants will use the Timelog Tool to understand how time is being spent. The Task Reallocation Tool will suggest which tasks can be eliminated or delegated or may necessitate a new hire. These recommendations will ensure your precious time is optimized.
Need a deeper understanding of your cash flow? TAP consultants will use their proprietary Cash Flow Tool to understand the timing of your cash inflows and outflows and to determine if your business is generating sufficient funds to service daily operations, cover expenses, and fund future growth. Our consultants will work with you to identify potential expense reduction opportunities and additional sources of income.
Is your website an effective sales tool? Our TAP consultants will work with you to ensure your website highlights your quality services, demonstrates your expertise, builds credibility and captures the attention of those in need of your service.
Assessing financing options but not sure how to determine the ideal capital structure? TAP will help identify the options and illustrate the risks and rewards associated with each.
Are you optimizing social media to land new clients? TAP will grant you access to their Social Media Toolkit, to help you generate brand awareness and attract new customers. They will also provide you with best practices and key metrics for Facebook, Instagram and other platforms.
Do you know how to retain your most valuable clients and market to new customer segments? TAP's Customer Segmentation Grid will outline demographics, behaviors and preferences to help determine appropriate marketing efforts, which may include loyalty programs, referral programs and targeted social media programs.
Unsure how to handle customer service and what policies make sense? TAP consultants will look at industry best practices and develop a customer survey to understand what customers value.
For an example of our work in this industry, click on the image below.
Kelly Vasami Photography
Services available in Spanish. Servicios en Español.