SCARSDALE CHAMBER OF COMMERCE

Scarsdale Chamber of Commerce

Project Description
Scarsdale’s small businesses have never before faced so many challenges to their vitality. The Acceleration Project (TAP), in conjunction with the Scarsdale Chamber of Commerce, launched a Buy Local effort to support local small businesses and initiate a conversation amongst community stakeholders to accelerate the process for change. This innovative and collaborative initiative was set in motion with the goal of driving more customers to Scarsdale businesses and educating stakeholders on their role in enhancing the vibrancy of Scarsdale’s retail hubs.

This unprecedented local effort has involved the participation of over 19 project consultants including market research specialists, advertising executives, small business experts, and interns. Over 2400 hours of work were donated over a nine month period. The outcome was a thorough analysis of local consumer and business behaviors and perceptions and detailed recommendations for an awareness campaign to underscore the importance and value of supporting local business.

Key Deliverables

Customer Assessment: Surveyed over 500 local residents
Business Assessment: Surveyed 50 business owners + interviewed 60 businesses
Best Practices: Researched over 20 effective Buy Local initiatives in other communities + identified local examples
Recommendations for Buy Local marketing campaign

- Logo design
- Messaging
- Collateral specs and budget

Comprehensive local business database
Establishment of Block Captain roundtable
Establishment of Government Taskforce
Buy Local Video