TRACY JAFFE
CHIEF GROWTH OFFICER
Tracy’s professional expertise has positioned her as a top-notch sales and marketing advisor. As a salesperson for American Airlines Sabre unit, Tracy built market share in travel agencies from Upper Manhattan to Albany, utilizing her sophisticated understanding of the tools required to mobilize an effective sales force. She also managed direct marketing channels for American Express, maximizing product profitability. She was part of the team that analyzed and penetrated new industries for American Express. More recently, Tracy has worked with startups, building partner relationships and use cases for clients. Tracy is a skilled relationship builder who employs her strong understanding of analytics and customer needs to create winning communication strategies.
Since TAP’s inception, Tracy has been an integral part of The Acceleration Project, starting as a volunteer consultant. She was COO for seven years and has led TAP’s growth initiatives as Chief Growth Officer since 2022.
Tracy's leadership and management skills extend beyond the professional realm. She has actively contributed to various community organizations and served on the boards of several nonprofits. Her roles as PTA President and President of the district-wide PT Council involved managing budgets in challenging economic conditions, planning and executing events, and representing the organization in public forums. Tracy's diverse skills are further highlighted by her role as a writer for a local online publication.
Tracy received an AB in Political Science from Brown University and an MBA from Columbia University’s Graduate School of Business. Some of her hobbies include playing golf, musical theater, skiing, and being a Brown University alumni leader.
Her Expertise: Small business challenges and opportunities; financial services; nonprofit management; marketing and branding
CHIEF GROWTH OFFICER
Tracy’s professional expertise has positioned her as a top-notch sales and marketing advisor. As a salesperson for American Airlines Sabre unit, Tracy built market share in travel agencies from Upper Manhattan to Albany, utilizing her sophisticated understanding of the tools required to mobilize an effective sales force. She also managed direct marketing channels for American Express, maximizing product profitability. She was part of the team that analyzed and penetrated new industries for American Express. More recently, Tracy has worked with startups, building partner relationships and use cases for clients. Tracy is a skilled relationship builder who employs her strong understanding of analytics and customer needs to create winning communication strategies.
Since TAP’s inception, Tracy has been an integral part of The Acceleration Project, starting as a volunteer consultant. She was COO for seven years and has led TAP’s growth initiatives as Chief Growth Officer since 2022.
Tracy's leadership and management skills extend beyond the professional realm. She has actively contributed to various community organizations and served on the boards of several nonprofits. Her roles as PTA President and President of the district-wide PT Council involved managing budgets in challenging economic conditions, planning and executing events, and representing the organization in public forums. Tracy's diverse skills are further highlighted by her role as a writer for a local online publication.
Tracy received an AB in Political Science from Brown University and an MBA from Columbia University’s Graduate School of Business. Some of her hobbies include playing golf, musical theater, skiing, and being a Brown University alumni leader.
Her Expertise: Small business challenges and opportunities; financial services; nonprofit management; marketing and branding