UMAC - United Martial Arts Centers

Business
UMAC (United Martial Arts Center) is a Tae Kwon Do  school that offers programs for children, adults and families.

Challenge
UMAC needed to develop a client acquisition strategy and a plan to better leverage excess capacity available, especially during the summer.
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Solution/key points
​The TAP team worked with the owner to decide how to best utilize their excess capacity in terms of space and hours. TAP suggested a new pricing structure, improvements to their website, and a customer acquisition strategy that would decrease the cost of providing transportation to his studio.