UMAC - United Martial Arts Centers
UMAC (United Martial Arts Center) is a Tae Kwon Do school that offers programs for children, adults and families.
UMAC needed to develop a client acquisition strategy and a plan to better leverage excess capacity available, especially during the summer.
The TAP team worked with the owner to decide how to best utilize their excess capacity in terms of space and hours. TAP suggested a new pricing structure, improvements to their website, and a customer acquisition strategy that would decrease the cost of providing transportation to his studio.