WELLNESS, FITNESS & BEAUTY
Health and fitness trends, which fuel the wellness industry, are constantly in flux. Businesses that remain flexible and react to the trends will be best positioned for growth. TAP can help you formulate your brand message, monitor your financials, keep up with the competition and weigh expansion decisions.
SOME EXAMPLES OF WHAT WE DO
Do you need a pricing strategy? Setting the right price is critical to your profitability. TAP's consultants will analyze your brand, competition, customers and costs to help you create a pricing strategy. Our Pricing Sensitivity Model will then illustrate how that strategy will impact your bottom line.
Are you deciding whether to expand your physical space or move to a new location? TAP's Expansion Feasibility Worksheet will help you evaluate different options and perform a cost/benefit analysis to determine what's right for your business.
Are you considering offering new services or hiring an additional employee to grow sales? TAP consultants will use our Profitability Evaluator and Opportunity Analysis Tool to analyze these opportunities and assess which will be most profitable for your business.
Want to understand how your pricing and services measure up vs your competitors? TAP's Competitive Quadrant Tool will compare your pricing and value proposition with competitors in your space. With this information, you can better highlight key differentiators and adjust price and offerings accordingly.
Need a deeper understanding of your cash flow? TAP consultants will use their proprietary Cash Flow Tool to understand the timing of your cash inflows and outflows and to determine if your business is generating sufficient funds to service daily operations, cover expenses, and fund future growth. Our consultants will work with you to identify potential expense reduction opportunities and additional sources of income.
Do you know how to retain your most valuable customers and market to new customer segments? TAP's Customer Segmentation Grid will outline demographics, behaviors and preferences to help determine appropriate marketing efforts, which may include loyalty programs, referral programs and targeted social media programs.
Are you effectively using social media to target potential consumers? TAP will grant you access to their Social Media Toolkit, to help you generate brand awareness and attract new customers. They will also provide you with best practices and key metrics for Facebook, Instagram and other platforms.
Do you have a website but are unsure if it is working hard enough for you? Our TAP consultants can audit your website and propose recommendations to ensure customers understand your offerings, can navigate with ease and want to return. They will make certain your website is a hard working sales tool.
Do you have a relevant and distinct brand statement which enables you to stand out from the crowd? TAP's Brand Strategy Worksheet will help you formulate your message and clarify what makes your business unique. TAP consultants will then guide you in creating a compelling and consistent marketing strategy and help ensure it is reflected across your business.
Do you want to launch an e-commerce site but aren’t sure where to start? TAP consultants will utilize various tools in their E-Commerce Suite to help you compare platforms and analyze which one best meets your unique needs. They may also follow up with an evaluation to ensure your website is functional and user friendly.
Trying to compare current and prospective vendors? TAP consultants will leverage their Vendor Analysis Tool to analyze and rank each partnership, and ultimately determine which vendors best meet your needs.
For an example of our work in this industry, click on one of the images below.
Services available in Spanish. Servicios en Español.