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XP Agency

Picture
Business
XP Agency is an experiential marketing agency, providing interaction with products to build awareness and product adoption.

Challenge
The two partners in XPA needed direction in refining their sales pitch to best capture the unique skills and experience they brought to the table.
​

Solution
The TAP team worked with XPA to refine their positioning to help them stand out in a crowded marketplace. The consultants were able to leverage their experience on the client side to provide an understanding of what would make XPA outshine their competitors. They also educated the owners on the importance of leveraging their MWBE certification to drive client acquisition.
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  • HOME
  • ABOUT US
    • MISSION & HISTORY
    • DIVERSITY, EQUITY & INCLUSION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • OUR SUPPORTERS
    • AWARDS & RECOGNITION
    • YEAR IN REVIEW >
      • 2021
      • 2020
      • 2019
      • 2018
      • 2017
      • 2016
  • WHO WE ARE
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT NEWS
      • CONSULTANT CALENDAR
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • CONSULTANT TESTIMONIALS
    • PAID OPPORTUNITIES WITH TAP
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
    • JOIN OUR TEAM
  • WHAT WE DO
    • OVERVIEW
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • CLIENT STORIES
    • CLIENT TESTIMONIALS
    • APPLY
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP PROJECT
  • NEWS & EVENTS
    • 2022 SPRING FOR SMALL BUSINESS BENEFIT
    • MEDIA
    • GALLERY
    • NEWSLETTERS
    • JANE'S INSIGHTS
  • APPLY
    • BECOME A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR TEAM
  • DONATE
  • CONTACT US
  • PAID OPPORTUNITIES WITH TAP