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XP Agency

Picture
Business
XP Agency is an experiential marketing agency, providing interaction with products to build awareness and product adoption.

Challenge
The two partners in XPA needed direction in refining their sales pitch to best capture the unique skills and experience they brought to the table.
​

Solution
The TAP team worked with XPA to refine their positioning to help them stand out in a crowded marketplace. The consultants were able to leverage their experience on the client side to provide an understanding of what would make XPA outshine their competitors. They also educated the owners on the importance of leveraging their MWBE certification to drive client acquisition.
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© 2022 The Acceleration Project, Inc.  All Rights Reserved.
  • WHO WE ARE
    • ABOUT US >
      • MISSION & HISTORY
      • DIVERSITY, EQUITY & INCLUSION
      • YEAR IN REVIEW >
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
        • AWARDS & RECOGNITION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT NEWS
      • CONSULTANT CALENDAR
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
  • WHAT WE DO
    • OVERVIEW
    • Our Clients
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • APPLY TO BE A CLIENT
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP PROJECT
  • NEWS & EVENTS
    • 2023 SPRING FOR SMALL BUSINESS BENEFIT
    • MEDIA
    • NEWSLETTERS
  • APPLY
    • APPLY TO BE A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR PRO BONO TEAM >
      • CONSULTANT TESTIMONIALS
  • DONATE
  • CONTACT US