GO JUICY
Go Juicy is a wellness beverage business based in Decatur, Georgia, offering healthy juices and functional beverages through farmer’s markets and retail channels. The brand serves health-conscious consumers looking for premium products that support wellness, convenience, and intentional living.
The business grew out of Nadia Fountain’s personal health journey. After becoming unwell and undergoing surgery, she turned to juicing as part of her recovery. What began as a personal shift became a purpose-driven brand focused on helping busy people stay nourished on the go.
CHALLENGES
Marketing strategy lacked focus, limiting website traffic and revenue growth.
Customer segmentation was too narrow, with more clarity needed around the future audiences critical to growth.
Expansion planning lacked a clear financial roadmap for transitioning into a dedicated production facility.
Scaling production and shipping raised questions around margins, efficiency, and sustainability.
Brand differentiation needed to sharpen in a crowded beverage category.
TAP SOLUTION
Engaged in a TAP Deep Dive from November 2024 through April 2025, focused on strengthening the marketing and financial foundations needed for growth. TAP provided support in brand strategy, customer segmentation, competitive analysis, campaign planning, and financial modeling.
Refined the brand strategy and core customer segmentation to better define where the business can grow next.
Delivered recommendations to improve conversion, including website optimization and influencer strategy.
Built a financial model to support future expansion, including planning for a retail or production space.
Helped Nadia think beyond her current customer base and plan for the audiences, systems, and infrastructure required for the next stage of growth.
IMPACT OF TAP
Strengthened Go Juicy’s growth strategy with clearer customer segmentation and sharper brand positioning.
Created a stronger financial planning framework for future expansion.
Provided practical guidance for scaling operations while protecting margins and sustainability.
Helped the founder shift from managing the business as it exists today to planning for the business she wants to build next.
Built a trusted long-term relationship with TAP. From 2024 through 2026, Go Juicy completed eight TAP engagements: one one-on-one coaching engagement in 2024, a Deep Dive and small group coaching in 2025, and two one-on-one coaching sessions plus three small group coaching sessions in 2026.
"It was a truly incredible experience to have two seasoned TAP consultants willing to connect with me 1 on 1 to address business problems that will help me to scale. My work with my TAP consultant Clara helped me to understand I only know the customers I currently have and the need to expand and focus on where I am aiming to grow to. My work with my TAP consultant Matt helped me look at how to plan for the growth I am anticipating, how to work the numbers especially during build out and early growth phase in my new location." - Nadia Fountain, Founder and CEO, Go Juicy
Go Juicy
Go Juicy, a wellness beverage business based in Decatur, Georgia, partnered with TAP to sharpen its marketing strategy, strengthen financial planning, and prepare for sustainable growth. Through a Deep Dive engagement and ongoing coaching support, founder Nadia Fountain gained the tools and guidance to better define her audience, plan for expansion, and build the next chapter of her business.
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