Go Juicy: Strategic Marketing & Financial Planning
Go Juicy is a woman-owned cold-pressed juice and wellness beverage brand based in Decatur, Georgia, selling premium juices across five Atlanta-area farmers markets and through wholesale retail partnerships.
Founded by Nadia Fountain, a former attorney who turned to juicing during a personal health crisis, Go Juicy grew from a farmers market startup in 2020 into a $200K+ revenue business, with Nadia leaving her corporate career in 2023 to pursue it full-time.
Overcoming Scaling Hurdles and Fragmented Marketing
No formal marketing strategy or customer segmentation to grow beyond existing farmers market channels
Needed a financial model to plan for the transition into an owned production and retail facility
Limited visibility into COGS and profitability, making it difficult to plan for scaling
Structuring a Strategic Marketing and Financial Growth Model
Engaged in a TAP Deep Dive from November 2024 through April 2025, focused on marketing strategy and financial planning for growth
TAP consultants developed a brand strategy, competitive analysis, and customer segmentation framework to identify and target high-value growth audiences
Recommended launching a new website with conversion optimization, paid social campaigns, and influencer partnerships to grow beyond farmers market revenue
Built a multi-year pro forma financial model for the planned retail facility, including break-even analysis and a $40K tenant improvement loan repayment plan
The Results: Boosting Monthly Sales to $20K and Expanding Online
Monthly sales increased from $16K to $20K/month, driven by farmers market growth, new website sales, and a newly launched subscription service
Launched a new website and added direct-to-consumer as a distribution channel, increasing online revenue
Expanded team, hired 2 part-time employees
Maintaining 30–40% profitability while scaling operations and headcount
"It was a truly incredible experience to have two seasoned TAP consultants willing to connect with me 1 on 1 to address business problems that will help me to scale. My work with my TAP consultant Clara helped me to understand I only know the customers I currently have and the need to expand and focus on where I am aiming to grow to. My work with my TAP consultant Matt helped me look at how to plan for the growth I am anticipating, how to work the numbers especially during build out and early growth phase in my new location." - Nadia Fountain, Founder and CEO, Go Juicy
Go Juicy: Strategic Marketing & Financial Planning
Learn how wellness brand Go Juicy partnered with TAP to optimize its marketing strategy, build a financial model for retail expansion, and scale revenue.
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