GO JUICY
Go Juicy is a woman-owned cold-pressed juice and wellness beverage brand based in Decatur, Georgia, selling premium juices across five Atlanta-area farmers markets and through wholesale retail partnerships.
Founded by Nadia Fountain, a former attorney who turned to juicing during a personal health crisis, Go Juicy grew from a farmers market startup in 2020 into a $200K+ revenue business, with Nadia leaving her corporate career in 2023 to pursue it full-time.
CHALLENGES
No formal marketing strategy or customer segmentation to grow beyond existing farmers market channels
Needed a financial model to plan for the transition into an owned production and retail facility
Limited visibility into COGS and profitability, making it difficult to plan for scaling
TAP SOLUTION
Engaged in a TAP Deep Dive from November 2024 through April 2025, focused on marketing strategy and financial planning for growth
TAP consultants developed a brand strategy, competitive analysis, and customer segmentation framework to identify and target high-value growth audiences
Recommended launching a new website with conversion optimization, paid social campaigns, and influencer partnerships to grow beyond farmers market revenue
Built a multi-year pro forma financial model for the planned retail facility, including break-even analysis and a $40K tenant improvement loan repayment plan
IMPACT OF TAP
Monthly sales increased from $16K to $20K/month, driven by farmers market growth, new website sales, and a newly launched subscription service
Launched a new website and added direct-to-consumer as a distribution channel, increasing online revenue
Expanded team, hired 2 part-time employees
Maintaining 30–40% profitability while scaling operations and headcount
"It was a truly incredible experience to have two seasoned TAP consultants willing to connect with me 1 on 1 to address business problems that will help me to scale. My work with my TAP consultant Clara helped me to understand I only know the customers I currently have and the need to expand and focus on where I am aiming to grow to. My work with my TAP consultant Matt helped me look at how to plan for the growth I am anticipating, how to work the numbers especially during build out and early growth phase in my new location." - Nadia Fountain, Founder and CEO, Go Juicy
Go Juicy
Go Juicy, a wellness beverage business based in Decatur, Georgia, partnered with TAP to sharpen its marketing strategy, strengthen financial planning, and prepare for sustainable growth. Through a Deep Dive engagement and ongoing coaching support, founder Nadia Fountain gained the tools and guidance to better define her audience, plan for expansion, and build the next chapter of her business.
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