In this episode of The Business of Giving with host Denver Frederick, TAP CEO and Co-Founder Jane Veron explains how a nonprofit can — and should — be in the business of helping small businesses grow.
Jane shares the story behind TAP's founding, the evolution of its pro bono consulting model, and what makes TAP's approach to empowering entrepreneurs fundamentally different from traditional business consulting.
Key highlights from the conversation:
Why a nonprofit model for small business support?
Jane explains that under-resourced small business owners — women, people of color, immigrants — can never afford the market-rate talent that corporate America takes for granted. TAP was built to close that gap entirely, at no cost to the business owner.
The pro bono consulting model as a force multiplier
When donors give to TAP, they fund the paid team that then unlocks multiples of that investment in pro bono talent. Over 60% of TAP's consultants hold full-time roles at top firms — and still give their time to help entrepreneurs succeed.
The three biggest challenges small business owners face
Jane identifies cash flow and financial literacy, human capital and hiring, and time management as the core issues TAP helps entrepreneurs tackle — every single time.
Trent Griffin-Braaf: from incarceration to $1M in sales
Jane shares the story of Trent, who built a transportation business to help workers get to their jobs — and was six months from bankruptcy when TAP stepped in. With TAP's help on pricing, benchmarking, and hiring, Trent grew from a failing business to more than $1 million in annual sales.
TAP's growth from hundreds of thousands to millions
From a volunteer-only organization for the first four years to a multi-million-dollar nonprofit operating in virtually every state — Jane explains how disciplined management, technology investment, and standardized processes made scaling possible.
Listen to the full episode on The Business of Giving.
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Business of Giving Podcast: Jane Veron on Revolutionizing Small Business Growth
TAP CEO Jane Veron joined Denver Frederick's Business of Giving podcast to explain how TAP's pro bono consulting model channels professional talent to help under-resourced small business owners thrive — and how a $50K transportation business became a $1M success story.
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