MJ Renovation Group: Shifting to Commercial Contracting

• Jeniffer Salas, originally from Peru, co-founded MJ Renovation Group in 2019 with her partner, Marlon Mora

• Based in Orlando, the woman-owned renovation company began with a focus on residential remodeling

• The business was born from Jeniffer’s passion for construction and her commitment to supporting her community

• MJ Renovation has since evolved into a commercial contractor with a strong and growing regional presence

The Challenge: Overcoming Pricing Gaps and Residential Reliance

• No clear pricing model or profit tracking

• Limited infrastructure to manage growth

• Reliance on residential work despite interest in commercial contracts

• Weak digital presence and inconsistent client intake process

How TAP Streamlined Service Profitability and Project Bidding

• Built a pricing calculator to improve bids and margins

• Introduced weekly financial reviews and receipt tracking

• Advised on hiring a bookkeeper and reviewing expenses

• Streamlined services and improved project profitability tracking

The Results: Driving a Revenue Jump and Flipped Commercial Mix

• Revenue jumped 85% in one year: from

• $468,000 in 2023 to $868,000 in 2024

• Contractor team expanded to 11+, allowing triple project capacity

• Business mix flipped: 70% commercial, 30% residential (previously 70% residential)

• Profitability increased by 20%–30%

• Gained 10% new clients and streamlined client intake process

• Elevated operational efficiency and team structure

"Working with TAP pushed us to aim bigger—to pursue commercial clients and think beyond just the next job."

- Jeniffer Salas