In June 2020, News 12 Westchester featured The Acceleration Project's work connecting minority women business owners with free resources during the COVID-19 crisis.
As the pandemic shuttered storefronts and cut off revenue streams, under-resourced small business owners — particularly minority women entrepreneurs — faced compounding challenges: navigating PPP loans, managing cash flow, pivoting to online sales, and accessing emergency relief programs they had little help understanding.
TAP responded immediately. The organization scaled up its consultant team, brought in CPAs and financial specialists, and deployed its network of skilled pro bono consultants to help business owners access the resources they needed to stay open.
News 12 Westchester highlighted TAP's dual mission — supporting under-resourced small business owners while channeling professional talent back into the economy — as a model uniquely suited to the moment.
TAP's COVID-19 Response by the Numbers
TAP's emergency pivot during COVID-19 ultimately supported more than 6,000 businesses nationwide — delivering PPP loan guidance, cash flow coaching, and marketing strategy to entrepreneurs at the moment they needed it most.
Watch the full News 12 Westchester segment here.
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News12: The Acceleration Project’ aims to connect minority business owners with resources during pandemic
When COVID-19 struck, TAP immediately ramped up its efforts, offering free emergency services, loan guidance, and virtual sales support to minority-women business owners. One client, Mama Faye of Taaru Majeure, credits TAP with helping her with marketing and storytelling so her business could adapt and survive.
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