Meet Touchd Medical Spa, TAP's 2026 Small Business Owner of the Year

• Touchd Medical Spa https://www.instagram.com/touchdmedicalspa/ is a women-owned medical aesthetics and wellness practice based in New Rochelle, NY, offering results-driven treatments grounded in clinical expertise and personalized care.

• Founded by Sheneka Dalmage, a first-generation immigrant from Jamaica with 20 years of hospital experience as a nurse practitioner, Touchd grew from a solo practice into a thriving storefront. Inspired by her mother’s strength, sacrifice, and work ethic, Sheneka built Touchd to reflect medical integrity, community trust, elevated wellness, and family legacy.

The Challenge: Transitioning from a Solo Practice to a Storefront Operation

• Navigating an abrupt landlord disruption while maintaining business continuity

• Transitioning from a solo practice to a scalable storefront operation

• Limited systems for forecasting, budgeting, pricing, and service profitability

• Founder carrying too many operational roles while marketing lacked structure and measurable tracking

Building the Operational and Financial Foundations for Sustainable Growth

• Engaged in a TAP Deep Dive from January through June 2025, focused on building the operational, financial, and marketing foundations needed for sustainable growth

• Supported the transition to a storefront business with clear operational and financial frameworks

• Introduced budgeting, break-even analysis, and KPI tracking to improve visibility into performance

• Guided service optimization and pricing strategy to prioritize higher-margin offerings

• Strengthened marketing foundations through paid ads, CRM planning, and content strategy

• Helped shift the founder from day-to-day execution to a CEO-level growth mindset

The Results: Achieving a 40% Increase in Annual Sales and Expanding the Team

• Grew year-end sales from $213,337 in 2024 to $298,917 in 2025, an increase of 40%

• Reached 80% booking capacity, helping improve revenue predictability

• Added 3 new team members, including 2 estheticians and 1 registered nurse to date

• Introduced 50% deposits, memberships, and bundled packages to drive loyalty and stronger revenue

• Strengthened pricing, team training, and marketing execution to support future growth