TOUCHD MEDICAL SPA

• Touchd Medical Spa is a women-owned medical aesthetics and wellness practice based in New Rochelle, NY, offering results-driven treatments grounded in clinical expertise and personalized care.

• Founded by Sheneka Dalmage, Touchd Medical Spa evolved from a solo practice into a full storefront as demand grew for accessible, high-quality wellness and aesthetic services. With a background in nursing and a deep commitment to client outcomes, Sheneka built Touchd to combine medical integrity, community trust, and modern wellness solutions.

CHALLENGES

• Transitioning from an individual practice to a scalable storefront operation

• Limited systems for forecasting, budgeting, and service profitability

• Founder carrying too many operational roles, limiting strategic growth

• Marketing efforts lacked structure and measurable performance tracking

TAP SOLUTION

• Engaged in a TAP Deep Dive from January through June 2025, focused on building the operational, financial, and marketing foundations needed for sustainable growth

• Supported the transition to a storefront business with clear operational and financial frameworks

• Introduced budgeting, break-even analysis, and KPI tracking to improve visibility into performance

• Guided service optimization and pricing strategy to prioritize higher-margin offerings

• Strengthened marketing foundations through paid ads, CRM planning, and content strategy

• Helped shift the founder from day-to-day execution to a CEO-level growth mindset

IMPACT OF TAP

• Achieved approximately 30% year-over-year sales growth compared to full-year 2024

• Reached 80–82% appointment capacity, improving revenue predictability

• Launched first paid digital ad campaigns, reaching over 34,000 people in 30 days

• Increased focus on high-margin services and bundled packages, driving repeat visits and loyalty

• Established systems and discipline to support sustainable growth and future expansion

"My work with TAP had a meaningful impact on my business by providing guidance, structure, and a sense of community during a critical transition period” - Sheneka Dalmage