Annie’s Ginger Elixir

​Boosting Growth and Investment Readiness

In the bustling streets of Brooklyn, New York, Annie's Ginger Elixir stands out as a beacon of health and wellness. Crafted with love and precision by Annie Bassin, this organic ginger-based tonic is a powerhouse of nutrients, enriched with hibiscus, elderberries, blueberries, cranberries, and currants. Packaged in distinctive square bottles or 1.5oz tube shots, the elixir is sold online, at farmers markets, and in stores nationwide. 
With a mission to boost immunity and promote overall well-being, Annie's Ginger Elixir has captured the hearts and taste buds of health-conscious consumers nationwide. Annie and her partner, Allard Van Hoorn, envisioned taking their business to new heights. However, they faced a common hurdle for many aspiring entrepreneurs: the need for capital. Determined to secure funding for growth, they sought load readiness guidance from The Acceleration Project.  They joined the TAP to Grow loan readiness program funded by Mizuho to access the support.  TAP's team of experts, including consultants Stephanie Hurwitz and Ninfa Wilde, along with content specialist Jeff Willen, collaborated closely with Bassin and Allard to analyze their business from every angle. Through a review of financial data, business plans, and investor pitch decks, TAP identified key areas for improvement and developed a comprehensive action plan tailored to Annie's Ginger Elixirs specific needs.
TAP helped Annie’s Ginger Elixirs understand their debt coverage ratios and to ensure that cash flows could comfortably cover debt service obligations. As a result,  Bassin and Allard were better equipped to approach lenders with confidence. Moreover, TAP provided invaluable insights into several equity options, directing the duo towards ideal investor groups and refining their pitch deck to maximize appeal.
The impact of TAP's support was strong. Armed with strategic insights, Annie's Ginger Elixir has flourished. Not only did they sustain their growth trajectory, but they are working on plans to enter the Japanese market. Their products continue to sell directly on their website, and on Amazon, and at  Whole Foods and farmers' markets nationwide, further solidifying their presence in the health and wellness industry. The products are also available in Europe. 
The success story of Annie's Ginger Elixir serves as a testament to the transformative power of strategic guidance and collaboration. Through TAP's expertise, along with Bassin and Allard's dedication, this small Brooklyn-based business has evolved into a thriving enterprise poised for national and potential growth. “We have better organization and focus and have started thinking from a lender- and investor-centric perspective.” 

​As they continue to inspire others with their commitment to health and vitality, Annie's Ginger Elixir stands as a shining example of entrepreneurial vision and resilience.