It’s hot in New York. And hot means ice cream season! To celebrate National Ice Cream Day** we’re featuring Penny Lick Ice Cream in Hastings-on-Hudson, NY. Today, owner Ellen Sledge is getting ready to open a second shop in Mamaroneck, NY, and she says TAP played a role in her success.
“TAP gave me a framework to think about my business,” says Ellen. “[TAP] is one reason I still stand here.” Ellen says she learned to have a “dashboard mentality” that enables her to look at “indicators of success everyday.”
Penny Lick’s custard-based ice cream is peanut, tree-nut and sesame free. Customers can actually watch the ice cream being made. In addition to retail locations, customers can find Penny Lick at farmers markets, or hire a mobile pushcart for a party.
In the fall of 2019, Ellen reached out to TAP looking for guidance on how to increase sales, expand operations and get a better grasp on inventory and costs. TAP consultants Nurit Praeger, Carolina Zambrano and Amber Yusuf spent time at Ellen’s Hastings store and extensively reviewed her business. Nurit, Carolina and Amber worked with Ellen on a series of projects:
**Be sure to read our blog about Ice Cream Social, an additional National Ice Cream Day story.
#icecream #food #client #entrepreneur #womenownedbusiness #nationalicecreamday
Every neighborhood deserves a great ice cream shop.
That’s what high school friends Pam Geiger and Erin O’Keefe thought when they moved back home to White Plains, New York to raise their families. They couldn’t find a fun family gathering place in their area, so they decided to create what they were looking for. Ice Cream Social opened in 2021.
To mark National Ice Cream Day,** we’ve got the full scoop on Ice Cream Social. Both Pam (a special events fundraiser) and Erin (a stylist) knew how to create a welcoming environment, work with commercial partners, and generate the buzz needed to build a small retail business.
They transformed an old gas station into a bright, enticing ice cream parlor. In addition to regular scoops, they have milkshakes, ice cream cakes, ice cream sandwiches, coffee, and of course, Ice Cream Social merchandise.
TAP consultants Julia McClanan and Yvonne Lee stepped in to help when Pam and Erin had the opportunity to buy their building. They wanted to get a better handle on cash flow in order to apply for bank loans and secure financing.
Fortunately, TAP received a grant to support businesses in Westchester County, enabling us to work with Ice Cream Social. "It was amazing to have two people who specialized in different aspects of the business to get feedback on different parts of our business structure, " says Pam Geiger.
The TAP team focused on several areas:
**Also for National Ice Cream Day, check out our blog about Penny Lick.
#icecream #summer #clientstory #womenownedbusiness #smallbusiness #entrepreneur
Crespo Whiskeys & Wines in Dobbs Ferry, NY is next up on our #smallbusinessweek features. Watch this video to hear owner Jershom Osheaf talk about how TAP consultants helped him with critical aspects of running the business. This video was part of our annual April benefit. To see other client stories, be sure to visit this page. #smallbusiness #entrepreneur
TAP's annual benefit in April featured a series of client stories. You can watch the full replay here. But now, let's take a close up look at one client, Freddie Lee's Gourmet Sauces. To learn about other TAP clients, please visit this page.
About this blog
This blog features some of our client engagements.