The Acceleration Project
  • HOME
  • ABOUT US
    • MISSION & HISTORY
    • DIVERSITY, EQUITY & INCLUSION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • OUR SUPPORTERS
    • AWARDS & RECOGNITION
    • YEAR IN REVIEW >
      • 2020
      • 2019
      • 2018
      • 2017
      • 2016
  • WHO WE ARE
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT-OWNED COMPANIES
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • TEAM EVENTS
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • CONSULTANT TESTIMONIALS
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
    • JOIN OUR TEAM
  • WHAT WE DO
    • OVERVIEW
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • CLIENT STORIES
    • CLIENT TESTIMONIALS
    • APPLY
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP BOOT CAMP
    • SPEED CONSULTING
    • TAP CAPSULE & TAP PROJECT
  • NEWS & EVENTS
    • 2021 SPRING BENEFIT
    • MEDIA
    • GALLERY
    • NEWSLETTERS
    • JANE'S INSIGHTS
  • APPLY
    • BECOME A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR TEAM
  • DONATE
  • CONTACT US

Meet Nathalie Pouponneau, Owner and Sole Practitioner of Touche Moi Massage Studio

11/1/2020

0 Comments

 
Picture
With a background in social work and a passion for personal wellness, Nathalie turned to massage as a way to help others release their stressors. In 2013, she opened her own business, Touche Moi, in the heart of New Rochelle. The studio, like the one-woman powerhouse that remains its staff, is relationship-driven and focuses on both physical and emotional health. Nathalie’s service is highly individualized, as she offers diverse techniques to suit the needs of her varied customers.

How Did COVID Impact Nathalie’s Business?

The pandemic forced the studio’s temporary shutdown, and implementing new safety measures burdened Nathalie’s already tight budget and schedule. When Nathalie reopened, she needed to quickly make up for lost revenue. Time management became a major concern, as the single mom juggled homeschooling her kids, developing her business, and maintaining her own wellness.

How Did TAP Help?
TAP took as holistic an approach to consulting as Nathalie takes to massage. Kyra Chenoweth and Mindy Grigg reworked Nathalie’s operations, marketing, and financial strategy to help Touche Moi emerge from COVID with strength. The consultants customized a financial model to identify revenue goals, and created a marketing plan to highlight her brand, schedule her advertising and promotion, and better target her customers. With data from a competitive analysis of other massage studios, Kyra and Mindy helped Nathalie understand the worth of her expertise versus others in the industry and price her services appropriately. TAP also helped implement an online payment system to make booking and billing easier.

Where is She Now?

Nathalie’s business is back and booming post shutdown, as her loyal customers have gratefully reintegrated massage into their health routines. Thanks to the support she received from TAP, Nathalie now structures her schedule specifically to meet her profit goals. Her marketing is more effective as she is incorporating TAP’s branding strategy into communications with her client base. Touche Moi has always existed as a healing space for Nathalie’s clients, who appreciate that now, more than ever before.

0 Comments



Leave a Reply.

    About this blog

    This blog features some of our client engagements.

    Archives

    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2019
    May 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018

    Categories

    All
    Meet TAP Clients
    Meet The TAP Team


    Become a Consultant

    Become a Client

About Us | Donate | Terms of Use​ | Privacy Policy | Contact Us
© 2021 The Acceleration Project, Inc.  All Rights Reserved.
  • HOME
  • ABOUT US
    • MISSION & HISTORY
    • DIVERSITY, EQUITY & INCLUSION
    • BOARD OF DIRECTORS
    • PRESIDENT'S COUNCIL
    • OUR SUPPORTERS
    • AWARDS & RECOGNITION
    • YEAR IN REVIEW >
      • 2020
      • 2019
      • 2018
      • 2017
      • 2016
  • WHO WE ARE
    • MANAGEMENT TEAM
    • CONSULTANTS >
      • CONSULTANT-OWNED COMPANIES
      • DEI RESOURCES
      • PAID OPPORTUNITIES WITH TAP
      • PROJECT NEEDS
      • TAP FAQs
      • TEAM EVENTS
      • WEBINARS AND PROFESSIONAL PRESENTATIONS
    • CONSULTANT TESTIMONIALS
    • EDUCATIONAL CREDENTIALS & EXPERIENCE
    • JOIN OUR TEAM
  • WHAT WE DO
    • OVERVIEW
    • BY INDUSTRY >
      • RESTAURANTS & FOOD SERVICES
      • WELLNESS, FITNESS & BEAUTY
      • RETAIL
      • PROFESSIONAL SERVICES
      • MANUFACTURING & WHOLESALE
      • PACKAGED FOODS
      • AFTER SCHOOL PROGRAMS
      • NON PROFITS
    • BY FUNCTION >
      • FINANCE
      • MARKETING
      • OPERATIONS
      • STRATEGY
    • CLIENT STORIES
    • CLIENT TESTIMONIALS
    • APPLY
    • CONVIÉRTETE EN CLIENTE
  • SERVICES WE OFFER
    • SERVICES OVERVIEW
    • STRATEGIC ADVISORY PROGRAM
    • TAP BOOT CAMP
    • SPEED CONSULTING
    • TAP CAPSULE & TAP PROJECT
  • NEWS & EVENTS
    • 2021 SPRING BENEFIT
    • MEDIA
    • GALLERY
    • NEWSLETTERS
    • JANE'S INSIGHTS
  • APPLY
    • BECOME A CLIENT
    • CONVIERTETE EN CLIENTE
    • JOIN OUR TEAM
  • DONATE
  • CONTACT US