With a background in social work and a passion for personal wellness, Nathalie turned to massage as a way to help others release their stressors. In 2013, she opened her own business, Touche Moi, in the heart of New Rochelle. The studio, like the one-woman powerhouse that remains its staff, is relationship-driven and focuses on both physical and emotional health. Nathalie’s service is highly individualized, as she offers diverse techniques to suit the needs of her varied customers.
How Did COVID Impact Nathalie’s Business?
The pandemic forced the studio’s temporary shutdown, and implementing new safety measures burdened Nathalie’s already tight budget and schedule. When Nathalie reopened, she needed to quickly make up for lost revenue. Time management became a major concern, as the single mom juggled homeschooling her kids, developing her business, and maintaining her own wellness.
How Did TAP Help?
TAP took as holistic an approach to consulting as Nathalie takes to massage. Kyra Chenoweth and Mindy Grigg reworked Nathalie’s operations, marketing, and financial strategy to help Touche Moi emerge from COVID with strength. The consultants customized a financial model to identify revenue goals, and created a marketing plan to highlight her brand, schedule her advertising and promotion, and better target her customers. With data from a competitive analysis of other massage studios, Kyra and Mindy helped Nathalie understand the worth of her expertise versus others in the industry and price her services appropriately. TAP also helped implement an online payment system to make booking and billing easier.
Where is She Now?
Nathalie’s business is back and booming post shutdown, as her loyal customers have gratefully reintegrated massage into their health routines. Thanks to the support she received from TAP, Nathalie now structures her schedule specifically to meet her profit goals. Her marketing is more effective as she is incorporating TAP’s branding strategy into communications with her client base. Touche Moi has always existed as a healing space for Nathalie’s clients, who appreciate that now, more than ever before.
About this blog
This blog features some of our client engagements.