Meet a member of the TAP team - Wendy Gendel

Wendy joined TAP in 2017 and has already consulted with two dynamic clients. Most recently, Wendy consulted with a woman-owned, upscale textile company. She helped define marketing and finance strategies to position the company for growth.  Wendy also worked with the owner to identify and prioritize key challenges that needed to be addressed to optimize sales and operations.

Professional background: 
With over 20 years of experience in B2B marketing in the media and entertainment industry, Wendy has extensive experience working with some of the television and cable industry's most well known and respected brands and leaders. Wendy’s marketing expertise includes developing marketing and promotional plans, tactical marketing campaigns and brand awareness through social media initiatives.

In her words:
“I would like to continue to bring my experience and skills to entrepreneurs that have created really exciting products or services. Working with TAP clients has been quite rewarding as it reminded me of my full potential as a marketer. It has been rewarding to learn about other industries.”
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More about Wendy:
Wendy is passionate about fitness & wellness. This passion has turned into an important part of her life, and she always makes time to stay active, whether it is a great workout at the gym or a walk in the great outdoors!

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Wendy consulting with TAP client Malabar Fabrics