Meet Debbie Daum, Owner of Bead Everything!

From seedbeads to symbols to semi-precious stones, Bead Everything offers customers all of the resources they need to create and style beautiful pieces of jewelry.  In 2016, Owner Debbie Daum took her shining passion for gemology one step further and opened Bead Everything, a full-service bead store in White Plains, New York.  Offering all types of beads, gemstones, and raw materials, her store attracts both novice and professional jewelry designers alike.  Not only does Bead Everything have the materials to do-it-yourself, but it also offers beautiful finished pieces and jewelry-making classes.
 
Why did Debbie need TAP?
Debbie was looking to expand her customer base, update her website and explore new marketing tactics.  With the goal of increasing revenue, Debbie also wanted to determine whether or not she should invest in a POS system.  As a result of COVID-19 restrictions, fewer people were visiting the store, having an effect on revenues, but also giving her more time to make strategic changes for the future.
 
How did TAP help Debbie and Bead Everything?
TAP consultants Laurie Medvinsky and Stephanie Bettis worked closely with Debbie to implement several changes to maximize efficiency.  The consultants made recommendations around her different customer segments. They encouraged Debbie to target new customers, while improving marketing efforts to leverage her existing loyal base.  They also offered ideas to increase website functionality for ecommerce transactions. To improve operations, Laurie and Stephanie helped Debbie compare different POS systems, and assisted her in evaluating her cash flows. 
 
Where is she now?
As a result of TAP’s engagement, Debbie was given a better idea of what needed to be prioritized. She purchased Clover, a POS system, to better track customer purchases and inventory. She began utilizing "grab and go" kiosks to move out older inventory and is watching her expenses more carefully. Her client base has increased as more people have discovered the store through classes in waist beads and jewelry made by her new wire artist.  Debbie is increasing social media activity and using virtual guest artists and craft shows to attract customers across the country to her products. She now has a roadmap to direct her efforts going forward. Debbie’s determination and creativity combined with TAP’s professional expertise helped Bead Everything position for growth in the future.

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