THE ACCELERATION PROJECT
Become a Consultant Apply for Services DONATE
  • HOME
  • ABOUT
    • MISSION & HISTORY
    • MANAGEMENT TEAM
    • LEADERSHIP BOARDS
    • CONSULTANTS
    • 2025 SPRING FOR SMALL BUSINESS BENEFIT
    • CAREERS AT TAP
  • SMALL BUSINESSES
    • OUR CLIENTS
    • Small Business Owner of the Year
    • APPLY TO BE A CLIENT
  • PARTNERS
    • WHY PARTNER WITH TAP
    • PARTNER OF THE YEAR
  • NEWS & BLOG
    • SUBSCRIBE FOR UPDATES
    • MEDIA
    • TAP BLOG
  • 2024 YEAR IN REVIEW
  • SERVICIOS EN ESPAÑOL
    • CONVIÉRTETE EN CLIENTE
  • 2025 SPRING FOR SMALL BUSINESS BENEFIT

Meet Maria Amado, the Owner of Westchester Hispano

9/15/2021

0 Comments

 
Maria was a journalist in Peru, but struggled to find work when she moved to Westchester because she didn’t speak English. After working miscellaneous jobs, she began freelancing for newspapers and radio shows across New Jersey and New York. Maria dreamed of owning her own Spanish-language newspaper; fourteen years ago, she opened Westchester Hispano to provide news to the Spanish speaking residents of the tri-state area.

Why did Maria need TAP?
Despite being Westchester's largest newspaper in Spanish, Westchester Hispano was struggling to attract the right salespeople and needed help with cash flow management. The niche media outlet was also in need of updated marketing materials and a stronger social media strategy. Due to the Covid pandemic, Maria lost some advertisers and needed ideas on how to pivot and conserve cash. For the longer term, Maria felt it was important to expand the newspaper’s use of digital media but she needed to navigate how this might affect customer behavior, particularly her readers in the hispanic community.
Picture
​How did TAP help Maria and Westchester Hispano?
TAP consultants, Claudine Kelly and Rebecca Shalam, created a customized tool to help Maria manage her cash flow.  They developed a marketing sales sheet and established weekly sales meetings for Maria and her team to coordinate geographies and goals. The consultants also created detailed job descriptions, provided Maria with recruiting contacts in the area to help her source additional staff, and brainstormed best compensation plans for the sales team. They discussed social media strategies and equipped Maria with the necessary tools to expand her presence on different platforms. The consultants presented the idea of reducing print cycles during Covid to reduce expenses, and lastly, TAP provided ideas for an eventual migration from print to digital for the newspaper.
​
Where is she now?
By focusing her time and energy on her most responsive clients and hiring reliable salespeople, Maria has been able to expand her business. After three months of collaborating with TAP, sales have increased by 20% and profitability has improved. Maria has also implemented QuickBooks to manage her cash flows and improve financial health. “I’m very thankful to TAP for helping me in so many areas: marketing, accounting, cash flow management and digital media. They really made a difference in my business.” Maria is using her talents as a reporter, publisher, editor and salesperson to work through challenges, and is hopeful for the future.

0 Comments



Leave a Reply.

    About this blog

    This blog features some of our client engagements.

    RSS Feed

    Categories

    All
    AAPI
    Annual Benefit
    Beauty
    Black Business Owners
    Clients
    Consultants
    Consulting
    Fall For Small Business
    Food
    Hiring
    Hispanic Business Owners
    Ice Cream
    Intern
    Job
    Jobs
    LGBTQ+
    Meet TAP Clients
    Meet The TAP Team
    National Ice Cream Day
    Retail
    Skilled Trades
    Sports
    Transportation
    Video
    Women Business Owners
    Womens Small Business Month

    Archives

    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    May 2024
    March 2024
    January 2024
    December 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    April 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2019
    May 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018

    Categories

    All
    AAPI
    Annual Benefit
    Beauty
    Black Business Owners
    Clients
    Consultants
    Consulting
    Fall For Small Business
    Food
    Hiring
    Hispanic Business Owners
    Ice Cream
    Intern
    Job
    Jobs
    LGBTQ+
    Meet TAP Clients
    Meet The TAP Team
    National Ice Cream Day
    Retail
    Skilled Trades
    Sports
    Transportation
    Video
    Women Business Owners
    Womens Small Business Month


    Become a Consultant

    Become a Client

PROUD MEMBERS OF

Picture
Picture
About Us | Donate | Terms of Use​ | Privacy Policy | Contact Us
© 2024 The Acceleration Project, Inc.  All Rights Reserved.
  • HOME
  • ABOUT
    • MISSION & HISTORY
    • MANAGEMENT TEAM
    • LEADERSHIP BOARDS
    • CONSULTANTS
    • 2025 SPRING FOR SMALL BUSINESS BENEFIT
    • CAREERS AT TAP
  • SMALL BUSINESSES
    • OUR CLIENTS
    • Small Business Owner of the Year
    • APPLY TO BE A CLIENT
  • PARTNERS
    • WHY PARTNER WITH TAP
    • PARTNER OF THE YEAR
  • NEWS & BLOG
    • SUBSCRIBE FOR UPDATES
    • MEDIA
    • TAP BLOG
  • 2024 YEAR IN REVIEW
  • SERVICIOS EN ESPAÑOL
    • CONVIÉRTETE EN CLIENTE
  • 2025 SPRING FOR SMALL BUSINESS BENEFIT