Elevating Business Opportunities for Haitians Worldwide
Marleen Julien was born in Haiti and grew up speaking Haitian Creole. Fifteen years ago, she turned her native tongue into a business opportunity. Creole Solutions now works with corporate and non-profit clients in the healthcare, legal, education, technology and insurance industries.
August is National Black Business Month, so we are highlighting Creole Solutions and its commitment to raising the standards of Haitian Creole translation services in the U.S. and Canada. The company is also focused on creating business opportunities for Haitians. Haitian Creole is a Creole language with French influence, resulting from a fusion of French, and African and Indigenous languages.
Marleen was introduced to TAP through the Chase for Business® Curated Coaching program, powered by TAP. After participating in her coaching session, she realized she needed more guidance in multiple areas, including marketing, finance, and technology, so she signed up for a TAP Boot Camp.
TAP consultants Carol Campili and Shannon Connell focused on three areas.
First, Carol and Shannon worked with Marleen to understand her financial data and know what metrics to use to manage her projects and customers. Based on the data, they analyzed Creole’s profit margins and pricing by client. They recommended that Marleen increase her prices for projects that were not generating desired profit margins.
According to Marleen, “I used to feel like I should have made (more) money in a month because I was working a lot. Now I know exactly how it happens.”
Second, TAP helped Marleen identify best practices for developing a social media marketing plan. Marleen used this feedback to create a marketing strategy and be more intentional about her social media posts.
Third, Carol and Shannon shared best practices on customer service and how to present Creole Solutions to potential partners and clients. Marleen says she is now successfully targeting and converting prospects into clients.
“She was a very eager learner and put our recommendations into place!” says Carol. And the results are clear. “Creole Solutions quarter sales doubled over last year, and net income more than doubled over last year. Employees (subcontractors) increased by 33%, and new direct clients (a goal we put in the action plan) have significantly increased.”
Marleen credits her work with TAP in aiding her acceptance into the Goldman Sachs 10,000 Small Businesses program for entrepreneurs, as well as Beyonce's BeyGOOD Small Business Impact program.
And best of all? Marleen says she and her husband were able to take a long-planned vacation to Egypt. Now that translates to serious success!
#smallbusiness #smallbusinesowners #womeninbusiness #entrepreneurs #National Black Business Month #blackbusinessowners
About this blog
This blog features some of our client engagements.