The Acceleration Project works with Cross Culture Kombucha to expand their business.
Cross Culture Kombucha
Ian Ceppos decided to stop drinking alcohol in search of a healthier lifestyle. When traditional juices and sodas didn’t satisfy, he and his wife Liz began brewing kombucha at home. They founded Cross Culture Kombucha to share their newfound obsession and now offer many flavors like Mojito and Earl Grey. You can purchase their products on their website, visit their taproom in Danbury, or find their bottles lining the shelves of many New York and Connecticut cafés and markets.
Why did Cross Culture Kombucha need TAP?
Ian and Liz looked to TAP for guidance on how to develop a healthy growth plan and increase sales. They needed help constructing accurate revenue and production forecasts, establishing a relationship with a distributor, recruiting employees, and implementing a strong marketing plan.
How did TAP help?
TAP consultants Natalie Rawlinson and May Lee were eager to work with CCK to reach these goals, but first needed to help Ian and Liz navigate the pandemic. CCK established home delivery options, curbside pickups and partnerships with local companies. They also upgraded their website to accommodate online sales. The consultants worked with CCK on loan applications, contingency planning and PPP terms and devised plans to grow retail sales. They developed a forecasting model for budgeting and planning and made recommendations on distribution, physical space requirements, and market competition.
Where is Cross Culture Kombucha now?
With TAP’s help, CCK not only survived the pandemic, but has grown its business. They are now working with a distributor and hiring independent workers. CCK has also added a fun new flavor, Lemon Lavender, to complete their six regular kombuchas. To reach even more customers they will secure more vendors after their planned move to a new location. They also worked to enhance their social media presence. The Ceppos’ determination to share their delicious products and promote a healthy (and tasty!) lifestyle paired with the new tools TAP has given them will ensure CCK’s continued growth and future success.
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